Nik Mahon: Basics Advertising 02: Art Direction by Nik Mahon - gebrauchtes Buch
ISBN: 9782940411214
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative… Mehr…
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Media > Book<
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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, p… Mehr…
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Books<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Basics Advertising 02: Art Direction by Nik Mahon - gebrauchtes Buch
ISBN: 9782940411214
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative… Mehr…
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Media > Book<
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, p… Mehr…
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Books<
Nr. 9782940411214. Versandkosten:, , zzgl. Versandkosten.
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Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Detailangaben zum Buch - Basics Advertising 02: Art Direction
Buch in der Datenbank seit 2009-11-19T19:13:03+01:00 (Berlin) Detailseite zuletzt geändert am 2024-01-11T15:28:19+01:00 (Berlin) ISBN/EAN: 9782940411214
ISBN - alternative Schreibweisen: 2-940411-21-2, 978-2-940411-21-4 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: nik mahon Titel des Buches: advertising and art, best basics, zero art, art for all, art direction
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