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The relationships between cultural consumption, identity and holidays for the over 50s - Kathrin Gerbe
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Kathrin Gerbe:

The relationships between cultural consumption, identity and holidays for the over 50s - Taschenbuch

2007, ISBN: 3638876365

ID: 14676650499

[EAN: 9783638876360], Neubuch, [PU: GRIN Verlag Gmbh Dez 2007], This item is printed on demand - Print on Demand Titel. Neuware - Seminar paper from the year 2007 in the subject Tourism, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, 34 entries in the bibliography, language: English, comment: Excellent! A comprehensively researched and intelligently analysed discourse that incorporates and blends theoretical and critical texts with more practical sources statistics etc to arrive at a perceptive and telling conclusion. In both the conception and the realisation, there is a sense of objectivity and you are highly aware of the limitations of the findings altogether, this provides with a concise, well written and, moreover, interesting analysis of this phenomenon. Well done! , abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although consumer society creates negative [ ] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image (Morris 1998 in Bradley & Longino 2001, p.18), old people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice s 'Leisurely Times', Thomson s Young at Heart , Cosmos Golden Times and Airtours 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the mainstream summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice. 20 pp. Englisch

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The relationships between cultural consumption, identity and holidays for the over 50s - Kathrin Gerbe
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Kathrin Gerbe:

The relationships between cultural consumption, identity and holidays for the over 50s - Taschenbuch

2007, ISBN: 3638876365

ID: 9852872050

[EAN: 9783638876360], Neubuch, [PU: Grin Verlag Dez 2007], This item is printed on demand - Print on Demand Titel. - Seminar paper from the year 2007 in the subject Tourism, printed single-sided, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, 34 entries in the bibliography, language: English, abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although consumer society creates negative [ ] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image (Morris 1998 in Bradley & Longino 2001, p.18), old people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice s 'Leisurely Times', Thomson s Young at Heart , Cosmos Golden Times and Airtours 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the mainstream summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice. 36 pp. Englisch

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
The relationships between cultural consumption, identity and holidays for the over 50s - Kathrin Gerbe
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kathrin Gerbe:
The relationships between cultural consumption, identity and holidays for the over 50s - neues Buch

2007

ISBN: 9783638876360

[ED: Kartoniert/Broschiert], [PU: Grin Verlag], - Seminar paper from the year 2007 in the subject Tourism, printed single-sided, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, 34 entries in the bibliography, language: English, abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [...] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the 'mainstream' summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice. - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage.., [SC: 0.00]

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The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Kathrin Gerbe
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Kathrin Gerbe:
The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Taschenbuch

ISBN: 3638876365

Paperback, [EAN: 9783638876360], GRIN Verlag, GRIN Verlag, Book, [PU: GRIN Verlag], GRIN Verlag, 713086, Road & Car, 713078, Special Interests, 276601, Atlases & Maps, 83, Travel & Holiday, 1025612, Subjects, 266239, Books

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The Relationships Between Cultural Consumption, Identity and Holidays for the Over 50s - Kathrin Gerbe
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Kathrin Gerbe:
The Relationships Between Cultural Consumption, Identity and Holidays for the Over 50s

EAN: 9783638876360

Taschenbuch

Paperback, [PU: GRIN Verlag], Travel Maps & Atlases

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The relationships between cultural consumption, identity and holidays for the over 50s
Autor:

Gerbe, Kathrin

Titel:

The relationships between cultural consumption, identity and holidays for the over 50s

ISBN-Nummer:

9783638876360

Detailangaben zum Buch - The relationships between cultural consumption, identity and holidays for the over 50s


EAN (ISBN-13): 9783638876360
ISBN (ISBN-10): 3638876365
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag
36 Seiten
Gewicht: 0,066 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.03.2008 19:24:27
Buch zuletzt gefunden am 14.01.2016 14:54:40
ISBN/EAN: 9783638876360

ISBN - alternative Schreibweisen:
3-638-87636-5, 978-3-638-87636-0

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