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Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Nina Rakowski
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Nina Rakowski:

Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Taschenbuch

2008, ISBN: 3640407652

[SR: 10047461], Paperback, [EAN: 9783640407651], GRIN Verlag, GRIN Verlag, Book, [PU: GRIN Verlag], GRIN Verlag, Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and 'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher‐order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation' whereas the higher‐order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries, 2707, Multilevel, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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2008, ISBN: 9783640407651

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and 'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation' whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. [...] Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-40765-1, GRIN

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Nina Rakowski:
Maslows Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Taschenbuch

2008

ISBN: 3640407652

ID: 14267661039

[EAN: 9783640407651], Neubuch, [PU: GRIN Verlag], NINA RAKOWSKI,MULTILEVEL, Paperback. 40 pages. Dimensions: 8.1in. x 5.5in. x 0.3in.Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 , University of Western Sydney (Sydney Graduate School of Management), course: Promotion and Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslows hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the Esteem and BelongingLove needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higherorder needs for the general Asian culture are Status, Admiration and Affiliation whereas the higherorder needs for the Arab culture are Esteem, Social needs and Selfactualization. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. . . . This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

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Maslows Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Nina Rakowski
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Nina Rakowski:
Maslows Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Taschenbuch

2008, ISBN: 9783640407651

ID: 767025582

Grin Verlag. Paperback. New. Paperback. 40 pages. Dimensions: 8.1in. x 5.5in. x 0.3in.Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 , University of Western Sydney (Sydney Graduate School of Management), course: Promotion and Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslows hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the Esteem and BelongingLove needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higherorder needs for the general Asian culture are Status, Admiration and Affiliation whereas the higherorder needs for the Arab culture are Esteem, Social needs and Selfactualization. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. . . . This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., Grin Verlag

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Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Nina Rakowski
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Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Taschenbuch

2013, ISBN: 3640407652

Paperback, [EAN: 9783640407651], Grin Verlag, Grin Verlag, Book, [PU: Grin Verlag], 2013-10-30, Grin Verlag, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
Autor:

Nina Rakowski

Titel:

Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products

ISBN-Nummer:

9783640407651

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[...]

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EAN (ISBN-13): 9783640407651
ISBN (ISBN-10): 3640407652
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: GRIN Verlag GmbH

Buch in der Datenbank seit 26.03.2012 11:35:12
Buch zuletzt gefunden am 03.11.2016 09:45:27
ISBN/EAN: 9783640407651

ISBN - alternative Schreibweisen:
3-640-40765-2, 978-3-640-40765-1

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