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User Perception of Targeted Ads in Online Social Networks - Timo Beck
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2010, ISBN: 9783640836949

ID: 142338914bdf7bfa65f938e4c116aa97

A Theoretical and Empirical Investigation Using the Example of Facebook Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world's largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-83694-9, [PU: Grin-Verlag, München]

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User Perception of Targeted Ads in Online Social Networks - Timo Beck
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Timo Beck:

User Perception of Targeted Ads in Online Social Networks - neues Buch

2011, ISBN: 9783640836949

ID: 691071986

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world´s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. A Theoretical and Empirical Investigation Using the Example of Facebook Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 16.03.2011, GRIN, .201

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User Perception of Targeted Ads in Online Social Networks - Timo Beck
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Timo Beck:
User Perception of Targeted Ads in Online Social Networks - neues Buch

2010

ISBN: 9783640836949

ID: 116726409

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world´s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. A Theoretical and Empirical Investigation Using the Example of Facebook Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, [PU: Grin-Verlag, München]

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User Perception of Targeted Ads in Online Social Networks - Timo Beck
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Timo Beck:
User Perception of Targeted Ads in Online Social Networks - neues Buch

2010, ISBN: 9783640836949

ID: 1432f40798b289c18e797b079cc3418f

A Theoretical and Empirical Investigation Using the Example of Facebook Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world's largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-83694-9, GRIN

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User Perception of Targeted Ads in Online Social Networks - Timo Beck
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Timo Beck:
User Perception of Targeted Ads in Online Social Networks - neues Buch

2010, ISBN: 9783640836949

ID: 116726409

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world´s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. A Theoretical and Empirical Investigation Using the Example of Facebook Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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User Perception of Targeted Ads in Online Social Networks
Autor:

Beck, Timo

Titel:

User Perception of Targeted Ads in Online Social Networks

ISBN-Nummer:

9783640836949

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world's largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies.

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EAN (ISBN-13): 9783640836949
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: GRIN Verlag

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Buch zuletzt gefunden am 08.11.2016 14:47:46
ISBN/EAN: 9783640836949

ISBN - alternative Schreibweisen:
978-3-640-83694-9

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