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When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts - Olga Louisa Kastner
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Olga Louisa Kastner:

When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts - Taschenbuch

ISBN: 3658045752

ID: 16407919126

[EAN: 9783658045753], Neubuch, [PU: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG], BRAND NEW PRINT ON DEMAND., When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts, Olga Louisa Kastner, Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

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When Luxury Meets Art - Olga Louisa Kastner
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Olga Louisa Kastner:

When Luxury Meets Art - Taschenbuch

2013, ISBN: 3658045752

ID: 11725523690

[EAN: 9783658045753], Neubuch, [PU: Springer Gabler Dez 2013], This item is printed on demand - Print on Demand Neuware - Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. 140 pp. Englisch

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When Luxury Meets Art - Kastner, Olga Louisa
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When Luxury Meets Art - neues Buch

ISBN: 9783658045753

ID: 1592303

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Business Business eBook, Springer

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - Kastner, Olga Louisa (Author)
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Kastner, Olga Louisa (Author):
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - Taschenbuch

2013, ISBN: 3658045752

ID: 11772192310

[EAN: 9783658045753], Neubuch, [PU: Springer Gabler], 126 pages. 8.25x5.75x0.25 inches. In Stock.

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When Luxury Meets Art - Olga Louisa Kastner
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Olga Louisa Kastner:
When Luxury Meets Art - Taschenbuch

2013, ISBN: 9783658045753

ID: 28490935

Forms of Collaboration between Luxury Brands and the Arts, 2014, Softcover, Buch, [PU: Springer Fachmedien Wiesbaden GmbH]

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Details zum Buch
When Luxury Meets Art
Autor:

Olga Louisa Kastner

Titel:

When Luxury Meets Art

ISBN-Nummer:

9783658045753

Detailangaben zum Buch - When Luxury Meets Art


EAN (ISBN-13): 9783658045753
ISBN (ISBN-10): 3658045752
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2013
Herausgeber: Springer Fachmedien Wiesbaden

Buch in der Datenbank seit 11.03.2014 21:13:41
Buch zuletzt gefunden am 10.09.2016 09:59:13
ISBN/EAN: 9783658045753

ISBN - alternative Schreibweisen:
3-658-04575-2, 978-3-658-04575-3

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