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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - Thorsten Tham
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Thorsten Tham:

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - Taschenbuch

ISBN: 3658121041

Paperback, [EAN: 9783658121044], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], Springer Gabler, Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club., 2581, Economics, 2633, Banks & Banking, 2739, Commerce, 2582, Commercial Policy, 2583, Comparative, 2585, Development & Growth, 10806607011, Digital Currencies, 2586, Econometrics, 2587, Economic Conditions, 2589, Economic History, 2588, Economic Policy & Development, 1043856, Environmental Economics, 2591, Free Enterprise, 9147391011, Income Inequality, 2593, Inflation, 2611, Interest, 2595, Labor & Industrial Relations, 2596, Macroeconomics, 2597, Microeconomics, 2598, Money & Monetary Policy, 2599, Public Finance, 2601, Sustainable Development, 2602, Theory, 1043858, Unemployment, 2603, Urban & Regional, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 355561011, Processes & Infrastructure, 2635, Customer Relations, 541256, E-Commerce, 10020718011, Facility Management, 10020719011, Government & Business, 3568198011, Green Business, 2648, Information Management, 10020720011, Infrastructure, 355569011, Office Automation, 10020721011, Office Equipment & Supplies, 10020722011, Office Management, 2687, Operations Research, 2688, Organizational Change, 171127, Organizational Learning, 266106, Purchasing & Buying, 10020723011, Research & Development, 10020724011, Strategic Planning, 10020725011, Structural Adjustment, 3, Business & Money, 1000, Subjects, 283155, Books, 491584, Economics, 491586, Economic Theory, 491590, Macroeconomics, 491592, Microeconomics, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Multisensory Impact of Sport Events - Thorsten Tham
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Multisensory Impact of Sport Events - Taschenbuch

2016, ISBN: 3658121041

ID: 18727372607

[EAN: 9783658121044], Neubuch, [PU: Betriebswirt.-Vlg Gabler Jan 2016], BRANDING (WIRTSCHAFTLICH); MARKE / BRANDING; MARKETING BUSINESS & ECONOMICS GENERAL, Neuware - Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club. 302 pp. Englisch

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ISBN: 9783658121044

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club., [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, [GW: 431g]

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Paperback) - Thorsten Tham
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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Paperback) - Taschenbuch

ISBN: 3658121041

ID: 18892652869

[EAN: 9783658121044], Neubuch, Paperback. Shipping may be from our UK, US or Australian warehouse depending on stock availability. This item is printed on demand. 302 pages. 0.435

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Thorsten Tham:
Multisensory Impact of Sport Events - Taschenbuch

2016, ISBN: 9783658121044

ID: 33481393

A Comparative Effect Analysis Based on Soccer Games, 1st ed. 2016, Softcover, Buch, [PU: Springer Fachmedien Wiesbaden GmbH]

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Details zum Buch
Multisensory Impact of Sport Events
Autor:

Thorsten Tham

Titel:

Multisensory Impact of Sport Events

ISBN-Nummer:

9783658121044

Detailangaben zum Buch - Multisensory Impact of Sport Events


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer Fachmedien Wiesbaden GmbH

Buch in der Datenbank seit 06.02.2016 16:49:26
Buch zuletzt gefunden am 16.11.2016 10:19:05
ISBN/EAN: 9783658121044

ISBN - alternative Schreibweisen:
3-658-12104-1, 978-3-658-12104-4

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