This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International … Mehr…
This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International Irish NGOs in the process of fundraising. It assesses the rationale behind the use of negative images in fundraising. It constructs the donor public s perceptions of the images, and demonstrates the long-term consequences of their utilization. The book also critically assesses some of the fundraising texts that are used alongside the images in the process of fundraising. Moreover, the book introduces the causes and consequences of the implementation of face-to-face marketing, an increasingly popular and aggressive fundraising method used by some NGOs in Ireland to raise funds from the donor public. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Politik / Wirtschaftspolitik / Politische Entwicklung<
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Paperback, [PU: LAP Lambert Academic Publishing], This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types an… Mehr…
Paperback, [PU: LAP Lambert Academic Publishing], This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International Irish NGOs in the process of fundraising. It assesses the rationale behind the use of negative images in fundraising. It constructs the donor public’s perceptions of the images, and demonstrates the long-term consequences of their utilization. The book also critically assesses some of the fundraising texts that are used alongside the images in the process of fundraising. Moreover, the book introduces the causes and consequences of the implementation of face-to-face marketing, an increasingly popular and aggressive fundraising method used by some NGOs in Ireland to raise funds from the donor public.<
This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International … Mehr…
This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International Irish NGOs in the process of fundraising. It assesses the rationale behind the use of negative images in fundraising. It constructs the donor public s perceptions of the images, and demonstrates the long-term consequences of their utilization. The book also critically assesses some of the fundraising texts that are used alongside the images in the process of fundraising. Moreover, the book introduces the causes and consequences of the implementation of face-to-face marketing, an increasingly popular and aggressive fundraising method used by some NGOs in Ireland to raise funds from the donor public. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Politik / Wirtschaftspolitik / Politische Entwicklung<
Nr. VSG0O8AGIAO. Versandkosten:, Lieferzeit: 5 Tage, DE. (EUR 0.00)
Paperback, [PU: LAP Lambert Academic Publishing], This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types an… Mehr…
Paperback, [PU: LAP Lambert Academic Publishing], This book makes a unique contribution to our understanding of the process of fundraising in Ireland. It critically examines the types and the meanings of the images used by International Irish NGOs in the process of fundraising. It assesses the rationale behind the use of negative images in fundraising. It constructs the donor public’s perceptions of the images, and demonstrates the long-term consequences of their utilization. The book also critically assesses some of the fundraising texts that are used alongside the images in the process of fundraising. Moreover, the book introduces the causes and consequences of the implementation of face-to-face marketing, an increasingly popular and aggressive fundraising method used by some NGOs in Ireland to raise funds from the donor public.<
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Detailangaben zum Buch - A Critique of the Accountability of NGOs in Fundraising in Ireland
EAN (ISBN-13): 9783659281778 ISBN (ISBN-10): 3659281778 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2012 Herausgeber: LAP LAMBERT Academic Publishing
Buch in der Datenbank seit 2009-03-17T00:30:47+01:00 (Berlin) Detailseite zuletzt geändert am 2022-02-14T09:42:50+01:00 (Berlin) ISBN/EAN: 9783659281778
ISBN - alternative Schreibweisen: 3-659-28177-8, 978-3-659-28177-8 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: bekele Titel des Buches: fundraising, ireland ireland, critique, ngos