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Social Media Marketing: Adopt or Not? - Liana Moran
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Liana Moran:

Social Media Marketing: Adopt or Not? - Taschenbuch

ISBN: 9783659552298

ID: 9783659552298

A study of the adoption of social media marketing among professionals The introduction of the Internet to the public has fostered instant communication, which has impacted consumers` media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Social Media Marketing: Adopt or Not?: The introduction of the Internet to the public has fostered instant communication, which has impacted consumers` media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations., LAP Lambert Academic Publishing

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Social Media Marketing: Adopt or Not?
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Social Media Marketing: Adopt or Not? - neues Buch

ISBN: 9783659552298

ID: 0a61838775a4af4b663d132aef63767b

The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation

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Social Media Marketing: Adopt or Not? - Moran Liana
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Moran Liana:
Social Media Marketing: Adopt or Not? - neues Buch

ISBN: 9783659552298

Moran Liana,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Social Sciences~~ General Social-Media-Marketing~~Moran-Liana AV Akademikerverlag GmbH & Co. KG.

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Social Media Marketing: Adopt or Not?
Autor:

Moran Liana

Titel:

Social Media Marketing: Adopt or Not?

ISBN-Nummer:

9783659552298

Detailangaben zum Buch - Social Media Marketing: Adopt or Not?


EAN (ISBN-13): 9783659552298
Taschenbuch
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 10.10.2014 09:44:37
Buch zuletzt gefunden am 23.08.2016 10:22:18
ISBN/EAN: 9783659552298

ISBN - alternative Schreibweisen:
978-3-659-55229-8

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