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How to overcome the power of incumbency in election campaigns - Louis Perron
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2002, ISBN: 9783832958534

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How to overcome the power of incumbency in election campaigns How can challenger candidates win elections against incumbents? The present book answers this question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign each from the USA (Bill Clinton, John Kerry), Germany (Gerhard Schröder, Rudolf Scharping), Brazil (Luiz Inácio Lula da Silva 2002 and 1998) and the Philippines (Joseph Estrada, Fernando Poe Jr.). Despite the fact that the candidates operate in different political systems, the successful ones do indeed share a number of strategies regarding the campaign message, positioning, timing, preparation and campaign management. The book is based on thorough literature research and in-depth interviews with key political consultants from the four studied countries. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8329-5853-4, Nomos

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2002, ISBN: 9783832958534

ID: 137357817

How can challenger candidates win elections against incumbents? The present book answers this question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign each from the USA (Bill Clinton, John Kerry), Germany (Gerhard Schröder, Rudolf Scharping), Brazil (Luiz Inácio Lula da Silva 2002 and 1998) and the Philippines (Joseph Estrada, Fernando Poe Jr.). Despite the fact that the candidates operate in different political systems, the successful ones do indeed share a number of strategies regarding the campaign message, positioning, timing, preparation and campaign management. The book is based on thorough literature research and in-depth interviews with key political consultants from the four studied countries. How to overcome the power of incumbency in election campaigns Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Nomos

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How to overcome the power of incumbency in election campaigns - Perron, Louis
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Perron, Louis:
How to overcome the power of incumbency in election campaigns - Taschenbuch

2010, ISBN: 9783832958534

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How to overcome the power of incumbency in election campaigns - Erstausgabe

2010, ISBN: 9783832958534

Taschenbuch, ID: 14864516

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Details zum Buch
How to Overcome the Power of Incumbency in Election Campaigns (Kommunikation in Politik und Wirtschaft)
Autor:

Perron, Louis

Titel:

How to Overcome the Power of Incumbency in Election Campaigns (Kommunikation in Politik und Wirtschaft)

ISBN-Nummer:

9783832958534

How can challenger candidates win elections against incumbents? This dissertation answers the question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign, each from the US, Germany, Brazil, and the Philippines. Despite the fact that the candidates operate in different political systems, the four successful opposition candidates share a number of strategies regarding: the campaign message, positioning, timing, preparation, and campaign management. The book is based on research and interviews with key political consultants from the four countries. Dissertation.

Detailangaben zum Buch - How to Overcome the Power of Incumbency in Election Campaigns (Kommunikation in Politik und Wirtschaft)


EAN (ISBN-13): 9783832958534
ISBN (ISBN-10): 3832958533
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Nomos Verlagsges.MBH + Co
294 Seiten
Gewicht: 0,449 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.03.2011 00:15:15
Buch zuletzt gefunden am 17.11.2016 20:38:27
ISBN/EAN: 9783832958534

ISBN - alternative Schreibweisen:
3-8329-5853-3, 978-3-8329-5853-4

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