. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.de

Dieses Buch teilen auf…
Buchtipps
Aktuelles
Tipp von eurobuch.de
Werbung
Bezahlte Anzeige
FILTER
- 0 Ergebnisse
Kleinster Preis: 54,93 €, größter Preis: 96,38 €, Mittelwert: 65,66 €
Green marketing and the ecological advertisement - Antonio Fernando Guimaraes
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Antonio Fernando Guimaraes:

Green marketing and the ecological advertisement - Taschenbuch

2010, ISBN: 3838375319

ID: 9612582321

[EAN: 9783838375311], Neubuch, [PU: Lap Lambert Acad. Publ. Jul 2010], This item is printed on demand - Print on Demand Titel. - This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company s image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements. 160 pp. Englisch

Neues Buch Abebooks.de
AHA-BUCH GmbH, Kreiensen, NDS, Germany [51283250] [Rating: 5 (von 5)]
NEW BOOK Versandkosten:Versandkostenfrei (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Green marketing and the ecological advertisement - Antonio Fernando Guimaraes
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Antonio Fernando Guimaraes:

Green marketing and the ecological advertisement - neues Buch

ISBN: 9783838375311

ID: d7758f47268041e1b9f1f52eeb5e69e6

This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company s image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

Neues Buch Dodax.de
Nr. 57a0b5f52c9bc808f72cad87 Versandkosten:Versandkosten: 0.0 EUR, Lieferzeit: 3 Tage, DE. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Antonio Fernando Guimaraes
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Antonio Fernando Guimaraes:
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Taschenbuch

ISBN: 3838375319

[SR: 1776477], Taschenbuch, [EAN: 9783838375311], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publishing, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

Neues Buch Amazon.de (Intern...
Amazon.de
Neuware Versandkosten:Versandkostenfrei innerhalb EU, Schweiz und Liechtenstein (soferne Lieferung möglich) (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Green Marketing and the Ecological Advertisement - Antonio Fernando Guimaraes
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Antonio Fernando Guimaraes:
Green Marketing and the Ecological Advertisement - gebrauchtes Buch

ISBN: 9783838375311

ID: 773521977

New. LAP Lambert Academic Publishing On Demand Items will ship from TN, USA. Please notice that On Demand Item in un-returnable. Usually arrives within 2-3 weeks in most countries. Brand New.

gebrauchtes bzw. antiquarisches Buch Biblio.com
the-Meirin Bookstore
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Green marketing and the ecological advertisement - Guimaraes, Antonio Fernando
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Guimaraes, Antonio Fernando:
Green marketing and the ecological advertisement - Taschenbuch

2010, ISBN: 3838375319

Gebundene Ausgabe, ID: 8309174

An analysis of the structure of the communication in announcements printed matters - Buch, gebundene Ausgabe, 160 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

Neues Buch Buch24.de
buch24de
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Green marketing and the ecological advertisement
Autor:

Guimaraes, Antonio Fernando

Titel:

Green marketing and the ecological advertisement

ISBN-Nummer:

9783838375311

This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company's image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements.

Detailangaben zum Buch - Green marketing and the ecological advertisement


EAN (ISBN-13): 9783838375311
ISBN (ISBN-10): 3838375319
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
160 Seiten
Gewicht: 0,260 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.05.2009 06:31:27
Buch zuletzt gefunden am 12.10.2016 15:18:52
ISBN/EAN: 9783838375311

ISBN - alternative Schreibweisen:
3-8383-7531-9, 978-3-8383-7531-1

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher