2011, ISBN: 3844317635

Rechnung legen wir bei. Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. Finally, the report introduces a model which provides an overview… Mehr…

Rechnung legen wir bei. Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Online Brand Communities: -A Theoretical Approach to the Opportunities and Benefits From a Company PerspectiveEinbandPaperback / SoftbackAutor(en)Myrthue, Olivia Regina; Hartvig Berg, LineVerlagLAP Lambert Academic PublishingAusgabe2011Formatangaben72 pages; 220 x 150 mmSpracheengISBN3844317635ISBN-13 / EAN9783844317633SchlagworteOnline Brand Community, Brand Community, Company-consumer communication, Relationship marketingPreisEUR 49,00 (inkl. MwSt.)NEUWARE - Tagesaktueller, sicherer und weltweiter Versand. Rechnung legen wir bei.This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail.Hinweis: Auflage und/oder Erscheinungsjahr können im Buchkatalog von eBay unter Umständen von unseren Angeboten abweichen. Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. bei Bedarf bitte VOR Bestellung erfragen.Angaben zur Versandzeit stammen aus Standardeinstellung von ebay; Wir verschicken tagesaktuell; Sendungen unter 1 kg werden als Waren-/Büchersendung (Laufzeiten sind leider sehr unterschiedlich zwischen 2 und 14 Werktagen) verschickt, ab 1 Kg erfolgt der Versand über DPD.Falls Sie eine Bestellung dringend bzw. zu einem bestimmten Zeitpunkt benötigen, wählen Sie bitte immer die Versandart PAKETVERSAND (DPD Classic), ansonsten können wir die Lieferzeiten nicht garantieren.Artikel eingestellt mit dem w+h GmbH eBay-ServiceDaten- und Bilderhosting mit freundlicher Unterstützung von Buchfreund. (2022-05-20), Festpreisangebot, [LT: FixedPrice], EAN: 9783844317633, Publikationsname: Online Brand Communities -A Theoretical Approach to the Opportuni, Sprache: Englisch, Format: 72 pages; 220 x 150 mm, Produktart: Paperback / Softback, Anzahl der Seiten: 72 pages, Fach: Wirtschaft, 2011<

2011, ISBN: 9783844317633

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaini… Mehr…

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Buch (fremdspr.) Olivia Regina Myrthue#Line Hartvig Berg Taschenbuch, LAP LAMBERT Academic Publishing, 07.04.2011, LAP LAMBERT Academic Publishing, 2011<

ISBN: 9783844317633

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaini… Mehr…

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Bücher > Fremdsprachige Bücher > Englische Bücher 220 x 150 x 4 mm , LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing<

2011, ISBN: 3844317635

[EAN: 9783844317633], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING ONLINE BRAND COMMUNITY RELATIONSHIP COMPANY-CONSUMER COMMUNICATION, Autor/Autorin: Myrth… Mehr…

[EAN: 9783844317633], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING ONLINE BRAND COMMUNITY RELATIONSHIP COMPANY-CONSUMER COMMUNICATION, Autor/Autorin: Myrthue Olivia ReginaOlivia Regina Myrthue and Line Hartvig Berg have a bachelor s degree in Marketing and Management Communication from Aarhus School of Business. They will both finish their Masters in Corporate Communication in 20., Books<

ISBN: 9783844317633

VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG , pp. 72 . Papeback. New., VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 6