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The Aftermath of the Crisis on Luxury Consumption - Dania Moroue
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The Aftermath of the Crisis on Luxury Consumption - neues Buch

2009, ISBN: 9783845404127

ID: 9b861df52e2fe80231ffb90f98c4d8e4

A Study of luxury consumers in Italy and in the United States as a consequence of the crisis The credit crunch of 2009 and the crisis that followed it, has brought to a lot of industry major changes. Interestingly, for the first time, the luxury industry, which had a reputation to be crisis proof, has also been affected by this crisis. The scope of this study is to understand the changes that occurred in the luxury industry, by analyzing the luxury consumer behavior during the crisis, in two different markets : Italy and the United States. Several new consumer behavior are emerging as a consequence of the crisis. These behaviors can be regrouped into 4 macro trends : The Search for Value, Spending Less for More, Inconspicuous Consumption and Technology. Each of these trends include sub trends. For example: The Search for Value, includes consumer behavior such as looking for better quality/price ratio, timeless pieces, greater consumer involvement, more information and less materialism by looking for products that offer better quality of time spent with family or at home. The Search for Value and its sub trends was chosen to be tested in the two different markets developing hypothesis. Then, verified by interviewing several store managers, of two luxury brand. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8454-0412-7, LAP Lambert Academic Publishing

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The Aftermath of the Crisis on Luxury Consumption - Dania Moroue
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Dania Moroue:

The Aftermath of the Crisis on Luxury Consumption - neues Buch

2009, ISBN: 9783845404127

ID: 116923839

The credit crunch of 2009 and the crisis that followed it, has brought to a lot of industry major changes. Interestingly, for the first time, the luxury industry, which had a reputation to be crisis proof, has also been affected by this crisis. The scope of this study is to understand the changes that occurred in the luxury industry, by analyzing the luxury consumer behavior during the crisis, in two different markets : Italy and the United States. Several new consumer behavior are emerging as a consequence of the crisis. These behaviors can be regrouped into 4 macro trends : The Search for Value, Spending Less for More, Inconspicuous Consumption and Technology. Each of these trends include sub trends. For example: The Search for Value, includes consumer behavior such as looking for better quality/price ratio, timeless pieces, greater consumer involvement, more information and less materialism by looking for products that offer better quality of time spent with family or at home. The Search for Value and its sub trends was chosen to be tested in the two different markets developing hypothesis. Then, verified by interviewing several store managers, of two luxury brand. A Study of luxury consumers in Italy and in the United States as a consequence of the crisis Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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The Aftermath Of The Crisis On Luxury Consumption
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The Aftermath Of The Crisis On Luxury Consumption - neues Buch

ISBN: 9783845404127

Dania Moroue,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ General The-Aftermath-of-the-Crisis-on-Luxury-Consumption~~Dania-Moroue AV Akademikerverlag GmbH & Co. KG.

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The Aftermath Of The Crisis On Luxury Consumption
Autor:

Dania Moroue

Titel:

The Aftermath Of The Crisis On Luxury Consumption

ISBN-Nummer:

9783845404127

Detailangaben zum Buch - The Aftermath Of The Crisis On Luxury Consumption


EAN (ISBN-13): 9783845404127
Erscheinungsjahr: 2009
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 10.10.2014 12:33:22
Buch zuletzt gefunden am 10.09.2016 16:45:37
ISBN/EAN: 9783845404127

ISBN - alternative Schreibweisen:
978-3-8454-0412-7

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