2012, ISBN: 9783656310020

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and… Mehr…

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen. Digital Content>E-books>Business>Marketing Strategies>Marketing Strategies, GRIN Verlag GmbH Digital >16<

2011, ISBN: 9783656310020

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and… Mehr…

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last ye Marketing & Sales, Business & Finance, Market entry strategy for the Chinese market on the example of Volkswagen~~ Laura Parlabene~~Marketing & Sales~~Business & Finance~~9783656310020, en, Market entry strategy for the Chinese market on the example of Volkswagen, Laura Parlabene, 9783656310020, GRIN Verlag, 11/14/2012, , , , GRIN Verlag, 11/14/2012<

ISBN: 9783656310020

Market entry strategy for the Chinese market on the example of Volkswagen Market-entry-strategy-for-the-Chinese-market-on-the-example-of-Volkswagen~~Laura-Parlabene Business>Marketing Str… Mehr…

Market entry strategy for the Chinese market on the example of Volkswagen Market-entry-strategy-for-the-Chinese-market-on-the-example-of-Volkswagen~~Laura-Parlabene Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Verlag GmbH<

ISBN: 9783656310020

Market entry strategy for the Chinese market on the example of Volkswagen ab 14.99 EURO 1. Auflage Medien > Bücher

2012, ISBN: 9783656310020

eBooks, eBook Download (EPUB,PDF), Auflage, [PU: GRIN Verlag], [ED: 1], GRIN Verlag, 2012