Enrico Marcantoni: Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates - neues Buch
ISBN: 9783658045210
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term.Verena Schwaighofer analyses the currently transferred image of the United… Mehr…
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term.Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country.First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women's role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given.In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.; PDF; Business,Finance and Law > Business & management > Management & management techniques, Springer Fachmedien Wiesbaden<
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Tourist Destination Images and Local Culture - neues Buch
ISBN: 9783658045210
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the Unite… Mehr…
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology., Springer Gabler<
Verena Schwaighofer: Tourist Destination Images and Local Culture - neues Buch
2013, ISBN: 9783658045210
Using the Example of the United Arab Emirates, eBooks, eBook Download (PDF), 2014, [PU: Springer Fachmedien Wiesbaden GmbH], Seiten: 167, Springer Fachmedien Wiesbaden GmbH, 2013
Verena Schwaighofer: Tourist Destination Images and Local Culture - neues Buch
ISBN: 9783658045210
Tourist Destination Images and Local Culture - Using the Example of the United Arab Emirates: ab 82.49 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates - neues Buch
ISBN: 9783658045210
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term.Verena Schwaighofer analyses the currently transferred image of the United… Mehr…
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term.Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country.First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women's role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given.In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.; PDF; Business,Finance and Law > Business & management > Management & management techniques, Springer Fachmedien Wiesbaden<
No. 9783658045210. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
Tourist Destination Images and Local Culture - neues Buch
ISBN: 9783658045210
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the Unite… Mehr…
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology., Springer Gabler<
Nr. 978-3-658-04521-0. Versandkosten:Worldwide free shipping, , zzgl. Versandkosten. (EUR 0.00)
Verena Schwaighofer: Tourist Destination Images and Local Culture - neues Buch
2013
ISBN: 9783658045210
Using the Example of the United Arab Emirates, eBooks, eBook Download (PDF), 2014, [PU: Springer Fachmedien Wiesbaden GmbH], Seiten: 167, Springer Fachmedien Wiesbaden GmbH, 2013
Verena Schwaighofer: Tourist Destination Images and Local Culture - neues Buch
ISBN: 9783658045210
Tourist Destination Images and Local Culture - Using the Example of the United Arab Emirates: ab 82.49 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
Buch in der Datenbank seit 2014-01-11T09:05:21+01:00 (Berlin) Detailseite zuletzt geändert am 2024-02-27T13:58:50+01:00 (Berlin) ISBN/EAN: 9783658045210
ISBN - alternative Schreibweisen: 3-658-04521-3, 978-3-658-04521-0 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: schwaighofer, aschenbrenner Titel des Buches: destination, cult and, the tourist, the united arab emirates, image, culture, destin des images
Daten vom Verlag:
Autor/in: Verena Schwaighofer Titel: BestMasters; Tourist Destination Images and Local Culture - Using the Example of the United Arab Emirates Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH 167 Seiten Erscheinungsjahr: 2013-11-26 Wiesbaden; DE Gedruckt / Hergestellt in Niederlande. Sprache: Englisch 82,38 € (DE) 84,70 € (AT) 91,00 CHF (CH) Available XIII, 167 p. 12 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Image and Destination Brands; Image of the United Arab Emirates; Traditional Arabian Culture; C; Marketing; Management; Innovation/Technology Management; Marketing; Management; Innovation and Technology Management; Business and Management; Management und Managementtechniken; Management: Innovation; BC
Image and Destination Brands.- The Image of the United Arab Emirates.- The traditional Arabian Culture.
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