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Dilip Mutum:

Marketing Cases from Emerging Markets - Taschenbuch

2016, ISBN: 3662511231

[EAN: 9783662511237], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], BRICS; DEVELOPINGCOUNTRIES; EMERGINGMARKETS; INTERNATIONALBUSINESS; INTERNATIONALMARKETING; MARKETINGSTRATEGY, … Mehr…

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Marketing Cases from Emerging Markets - Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:

Marketing Cases from Emerging Markets - Taschenbuch

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Mehr…

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Marketing Cases From Emerging Markets - neues Buch

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Mehr…

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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:
Marketing Cases from Emerging Markets - neues Buch

ISBN: 9783662511237

Business and Management; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Market Research/Competitive Intelligence BRICS, Developing countries, Emerging markets, I… Mehr…

  - This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Versandkosten:zzgl. Versandkosten.
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Marketing Cases from Emerging Markets - Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber)
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Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber):
Marketing Cases from Emerging Markets - Taschenbuch

2016, ISBN: 3662511231

Softcover reprint of the original 1st ed. 2014 Kartoniert / Broschiert Strategisches Management, Marketing und Vertrieb, BRICS; Developing Countries; International Business; Internation… Mehr…

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Bibliographische Daten des bestpassenden Buches

Details zum Buch
Marketing Cases From Emerging Markets
Autor:
Titel:
ISBN-Nummer:

9783662511237


Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Detailangaben zum Buch - Marketing Cases From Emerging Markets


EAN (ISBN-13): 9783662511237
ISBN (ISBN-10): 3662511231
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer Berlin

Buch in der Datenbank seit 2016-09-13T11:55:25+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-02-11T12:12:28+01:00 (Berlin)
ISBN/EAN: 9783662511237

ISBN - alternative Schreibweisen:
3-662-51123-1, 978-3-662-51123-7
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: kipnis, dilip kumar roy
Titel des Buches: marketing

Daten vom Verlag:

Autor/in: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
Titel: Marketing Cases from Emerging Markets
Verlag: Springer; Springer Berlin
167 Seiten
Erscheinungsjahr: 2016-08-27
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
IX, 167 p. 6 illus.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing strategy; Marketing; Emerging Markets and Globalization; Business Strategy and Leadership; Market Research and Competitive Intelligence; Entwicklungsökonomie und Schwellenländer; Strategisches Management; Marktforschung; BB

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Unique case studies from emerging markets with up to date and relevant marketing issues Provides value-add to marketing teaching materials by using real case studies related to marketing and business contexts in emerging markets Each topic presents detailed case studies as well as short case studies suitable for both classroom discussions or for use in exams Inquisitive questions accompany each case study? to enable classroom discussions

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9783642368615 Marketing Cases from Emerging Markets (Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis)

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