ISBN: 9783834944924
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize a… Mehr…
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Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China - neues Buch
2013, ISBN: 3834944920
In englischer Sprache. Verlag: Springer Fachmedien Wiesbaden GmbH, Reciprocity between Retailer?s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Br… Mehr…
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China - neues Buch
ISBN: 9783834944924
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2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
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2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
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ISBN: 9783834944924
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize a… Mehr…
Pennemann, Karin:
Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China - neues Buch2013, ISBN: 3834944920
In englischer Sprache. Verlag: Springer Fachmedien Wiesbaden GmbH, Reciprocity between Retailer?s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Br… Mehr…
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
Bibliographische Daten des bestpassenden Buches
Detailangaben zum Buch - Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China
EAN (ISBN-13): 9783834944924
ISBN (ISBN-10): 3834944920
Erscheinungsjahr: 2013
Herausgeber: Springer Fachmedien Wiesbaden GmbH
179 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2007-10-17T17:38:36+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-08T02:08:11+01:00 (Berlin)
ISBN/EAN: 9783834944924
ISBN - alternative Schreibweisen:
3-8349-4492-0, 978-3-8349-4492-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: penn
Titel des Buches: emerging china, positioning
Daten vom Verlag:
Autor/in: Karin Pennemann
Titel: Handel und Internationales Marketing / Retailing and International Marketing; Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China
Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
179 Seiten
Erscheinungsjahr: 2013-05-30
Wiesbaden; DE
Sprache: Englisch
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XIX, 179 p. 18 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; C; Marketing; Business and Management; BC
Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers’ international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management. Contents · Internationalization of Retail Firms in Emerging Countries · Meaning, Importance, and Value Creation Process of Perceived Brand Globalness as a Retailer’s Tool for Success in Emerging Countries · International Retail Brand Management Target Groups· Academics and students of business administration with a focus on international marketing and management · Managers of retail and service firms, as well as international marketing managers The AuthorDr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company. The EditorsThe series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht.Publication in the field of economic sciences Includes supplementary material: sn.pub/extras;
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