ISBN: 9780814415214

Praise for "Chaotics": "It's a simple and profoundly important fact that the practice of management needs retooling as much as our economy and financial system in general. "Chaotics" is a… Mehr…

Praise for "Chaotics": "It's a simple and profoundly important fact that the practice of management needs retooling as much as our economy and financial system in general. "Chaotics" is a superb start on the retooling process--especially its emphasis on imbedding resilience in orga-ni-zations. Leave it to Phil Kotler to give us lift-off power when we need it most." -- Tom Peters, coauthor, "In Search of Excellence" "An unprecedented book--for unprecedented times. Should be required reading for all managers in today's chaotic world." -- Marshall Goldsmith author of "What Got You Here Won't Get You There" and "Succession: Are You Ready? " "Kotler's and Caslione's timing is simply perfect. "Chaotics" offers tremendous insight into our new normality of turbulence and uncertainty--which most businesses are ill-equipped to handle. "Chaotics" is an excellent strategy manual for business leaders and their organizations for handling and overcoming all crises, now and into 'The Age of Turbulence.'" -- Ferdinando "Nani" Falco Beccalli, President and CEO, GE International "In times of unprecedented turbulence and volatility, new ways of thinking about and approaching the enormous issues facing business leaders are essential. "Chaotics" provides a compelling analysis of the issues and the roadmap needed to navigate through an increasingly risky and unpredictable business environment." -- John Hahn, Managing Director, Providence Equity "When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing's gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it." -- Emeritus Professor Malcolm McDonald, Cranfield University School of Management, United Kingdom, author of "Creating a Company for Customers " "There will be winners and losers emerging from this Age of Turbulence. Chaotics provides a timely framework for dealing with turmoil and prevailing in the zero-sum contest for survival." -- George Day, Geoffrey T. Boisi Professor of Marketing, Wharton School, University of Pennsylvania Media >, [PU: AMACOM (American Management Association)]<

2009, ISBN: 0814415210

[EAN: 9780814415214], [SC: 0.0], [PU: Amacom Books], Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehle… Mehr…

[EAN: 9780814415214], [SC: 0.0], [PU: Amacom Books], Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn., Books<