2006, ISBN: 9788183561228

Gebundene Ausgabe

Element Books, 1999-01-01. 1. Paperback. Used:Good., Element Books, 1999-01-01, Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emph… Mehr…

Element Books, 1999-01-01. 1. Paperback. Used:Good., Element Books, 1999-01-01, Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations of the World is the need of the hour to ensure the containment and prevention of a Aids or a SARS, to ensure Children wouldn`t die young, that the elderly can see their Siblings grow, that resilient people live longer and make contributions enthusiastically. This Book is a humble tribute to all those who are in one War or the other related to the field of Health and Medicine. This book is about Marketing Practices-"Of what is and what ought to be" for Corporate hospitals. It`s an exploration of how Marketing Practices could better serve corporate Hospitals achieve their organisational objectives and societal responsibilities. Marketing to me is not something an organisation does but participates in. It is the way a corporate Hospital contributes to its growth and societal well being. Through Marketing it adapts to the context, Competition and consumer. This Integration of marketing and health care is what is diagnosed, analysed and presented. The integration is a process as corporate hospitals continually define and redefine their products and services to consume. It is therefore apt to say that Marketing of Health care services are constantly in a State of "becoming"-becoming more consumer-oriented than it was before. The patterns of marketing mix have been assessed, the Pragmatics of implementing strategies has been scrutinized, and Creative practices have been unearthed through a comprehensive data collection. Various `Issues` concerning healthcare marketing have been highlighted before attempting to suggest alternatives that are more adaptive and appropriate. This book would be useful for Healthcare providers, policy makers, Hospitals, Teachers, Scholars, Marketing practitioners and students in the field of marketing and as a compodium to Knowledge of Health care Marketing. Contents, 1. Indian Health Care System 2. Health Care Marketing : An Overview 3. Methodology of the Study 4. Profile of the Selected Corporate Hospitals 5. An Empirical Study 6. Conclusions and Suggestions Printed Pages: 220., Discovery Publishing House Pvt. Ltd., 2006<

2006, ISBN: 9788183561228

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations… Mehr…

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations of the World is the need of the hour to ensure the containment and prevention of a Aids or a SARS, to ensure Children wouldn`t die young, that the elderly can see their Siblings grow, that resilient people live longer and make contributions enthusiastically. This Book is a humble tribute to all those who are in one War or the other related to the field of Health and Medicine. This book is about Marketing Practices-""Of what is and what ought to be"" for Corporate hospitals. It`s an exploration of how Marketing Practices could better serve corporate Hospitals achieve their organisational objectives and societal responsibilities. Marketing to me is not something an organisation does but participates in. It is the way a corporate Hospital contributes to its growth and societal well being. Through Marketing it adapts to the context, Competition and consumer. This Integration of marketing and health care is what is diagnosed, analysed and presented. The integration is a process as corporate hospitals continually define and redefine their products and services to consume. It is therefore apt to say that Marketing of Health care services are constantly in a State of ""becoming""-becoming more consumer-oriented than it was before. The patterns of marketing mix have been assessed, the Pragmatics of implementing strategies has been scrutinized, and Creative practices have been unearthed through a comprehensive data collection. Various `Issues` concerning healthcare marketing have been highlighted before attempting to suggest alternatives that are more adaptive and appropriate. This book would be useful for Healthcare providers, policy makers, Hospitals, Teachers, Scholars, Marketing practitioners and students in the field of marketing and as a compodium to Knowledge of Health care Marketing. Contents, 1. Indian Health Care System 2. Health Care Marketing : An Overview 3. Methodology of the Study 4. Profile of the Selected Corporate Hospitals 5. An Empirical Study 6. Conclusions and Suggestions Printed Pages: 220., Discovery Publishing House Pvt. Ltd., 2006<

2006, ISBN: 9788183561228

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations… Mehr…

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations of the World is the need of the hour to ensure the containment and prevention of a Aids or a SARS, to ensure Children wouldn`t die young, that the elderly can see their Siblings grow, that resilient people live longer and make contributions enthusiastically. This Book is a humble tribute to all those who are in one War or the other related to the field of Health and Medicine. This book is about Marketing Practices-"Of what is and what ought to be" for Corporate hospitals. It`s an exploration of how Marketing Practices could better serve corporate Hospitals achieve their organisational objectives and societal responsibilities. Marketing to me is not something an organisation does but participates in. It is the way a corporate Hospital contributes to its growth and societal well being. Through Marketing it adapts to the context, Competition and consumer. This Integration of marketing and health care is what is diagnosed, analysed and presented. The integration is a process as corporate hospitals continually define and redefine their products and services to consume. It is therefore apt to say that Marketing of Health care services are constantly in a State of "becoming"-becoming more consumer-oriented than it was before. The patterns of marketing mix have been assessed, the Pragmatics of implementing strategies has been scrutinized, and Creative practices have been unearthed through a comprehensive data collection. Various `Issues` concerning healthcare marketing have been highlighted before attempting to suggest alternatives that are more adaptive and appropriate. This book would be useful for Healthcare providers, policy makers, Hospitals, Teachers, Scholars, Marketing practitioners and students in the field of marketing and as a compodium to Knowledge of Health care Marketing. Contents, 1. Indian Health Care System 2. Health Care Marketing : An Overview 3. Methodology of the Study 4. Profile of the Selected Corporate Hospitals 5. An Empirical Study 6. Conclusions and Suggestions Printed Pages: 220., Discovery Publishing House Pvt. Ltd., 2006<

2006, ISBN: 9788183561228

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations… Mehr…

Discovery Publishing House Pvt. Ltd., 2006. Hardcover. New. Health care deserves greater thrust and emphasis than any other field that affects humanity. A Holistic approach from Nations of the World is the need of the hour to ensure the containment and prevention of a Aids or a SARS, to ensure Children wouldn`t die young, that the elderly can see their Siblings grow, that resilient people live longer and make contributions enthusiastically. This Book is a humble tribute to all those who are in one War or the other related to the field of Health and Medicine. This book is about Marketing Practices-"Of what is and what ought to be" for Corporate hospitals. It`s an exploration of how Marketing Practices could better serve corporate Hospitals achieve their organisational objectives and societal responsibilities. Marketing to me is not something an organisation does but participates in. It is the way a corporate Hospital contributes to its growth and societal well being. Through Marketing it adapts to the context, Competition and consumer. This Integration of marketing and health care is what is diagnosed, analysed and presented. The integration is a process as corporate hospitals continually define and redefine their products and services to consume. It is therefore apt to say that Marketing of Health care services are constantly in a State of "becoming"-becoming more consumer-oriented than it was before. The patterns of marketing mix have been assessed, the Pragmatics of implementing strategies has been scrutinized, and Creative practices have been unearthed through a comprehensive data collection. Various `Issues` concerning healthcare marketing have been highlighted before attempting to suggest alternatives that are more adaptive and appropriate. This book would be useful for Healthcare providers, policy makers, Hospitals, Teachers, Scholars, Marketing practitioners and students in the field of marketing and as a compodium to Knowledge of Health care Marketing. Contents, 1. Indian Health Care System 2. Health Care Marketing : An Overview 3. Methodology of the Study 4. Profile of the Selected Corporate Hospitals 5. An Empirical Study 6. Conclusions and Suggestions Printed Pages: 220., Discovery Publishing House Pvt. Ltd., 2006<