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Handbook of Integrated CSR Communication - Sandra Diehl
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[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x35 mm, 501, [GW: 924g], offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung, Interntationaler Versand

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[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - pSandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Media Psychology, Advances in International Marketing, Advances in Consumer Research, the International Marketing Review, and European Advances in Consumer Research. She has authored and edited several books, among them Advances in Advertising Research and Media and Convergence Management. She has international teaching experience and instructs undergraduate and graduate students. She is also board member of the European Advertising Academy./p, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x35 mm, 501, [GW: 924g], PayPal, Banküberweisung, Interntationaler Versand

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Details zum Buch
Handbook of Integrated CSR Communication
Autor:

Sandra Diehl

Titel:

Handbook of Integrated CSR Communication

ISBN-Nummer:

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Detailangaben zum Buch - Handbook of Integrated CSR Communication


EAN (ISBN-13): 9783319446981
ISBN (ISBN-10): 3319446983
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer-Verlag Gmbh

Buch in der Datenbank seit 25.08.2016 20:14:06
Buch zuletzt gefunden am 15.07.2017 15:27:21
ISBN/EAN: 3319446983

ISBN - alternative Schreibweisen:
3-319-44698-3, 978-3-319-44698-1


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