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Making a Difference - The societal marketing concept supporting educational and cultural issues - Robert Motzek
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2, ISBN: 9783638113212

ID: 166819783638113212

Research Paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 me Research Paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their businesses, customers Marketing & Sales, Business & Finance, Making a Difference - The societal marketing concept supporting educational and cultural issues~~ Robert Motzek~~Marketing & Sales~~Business & Finance~~9783638113212, en, Making a Difference - The societal marketing concept supporting educational and cultural issues, Robert Motzek, 9783638113212, GRIN Verlag, 02/17/2002, , , , GRIN Verlag, 02/17/2002

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Making a Difference - The societal marketing concept supporting educational and cultural issues - Robert Motzek
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Robert Motzek:
Making a Difference - The societal marketing concept supporting educational and cultural issues - neues Buch

1, ISBN: 9783638113212

ID: 166819783638113212

In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their businesses, customers, organizations, governments and the society as a whole. But at first we have to define what we'll be speaking about. So what do social responsibility and the societal marketing concept mean? [.] Marketing & Sales, Business & Finance, Making a Difference - The societal marketing concept supporting educational and cultural issues~~ Robert Motzek~~Marketing & Sales~~Business & Finance~~9783638113212, en, Making a Difference - The societal marketing concept supporting educational and cultural issues, Robert Motzek, 9783638113212, GRIN Verlag, 01/01/2002, , , , GRIN Verlag, 01/01/2002

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Making a Difference: The societal marketing concept supporting educational and cultural issues - Robert Motzek
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Robert Motzek:
Making a Difference: The societal marketing concept supporting educational and cultural issues - neues Buch

ISBN: 9783638113212

ID: 9783638113212

Making a Difference: The societal marketing concept supporting educational and cultural issues Making-a-Difference-The-societal-marketing-concept-supporting-educational-and-cultural-issues~~Robert-Motzek Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Verlag GmbH

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Making a Difference - The societal marketing concept supporting educational and cultural issues - Motzek, Robert
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Motzek, Robert:
Making a Difference - The societal marketing concept supporting educational and cultural issues - neues Buch

2002, ISBN: 3638113213

ID: 9783638113212

In englischer Sprache. Verlag: GRIN Verlag, PC-PDF, 30 Seiten, 1., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:GRIN Verlag], [PU: Grin-Verlag, München ]

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Making a Difference - The societal marketing concept supporting educational and cultural issues - Robert Motzek
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2002, ISBN: 9783638113212

ID: 21714911

The societal marketing concept supporting educational and cultural issues, [ED: 1], Auflage, eBook Download (EPUB,PDF), eBooks, [PU: GRIN Verlag]

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