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Starbucks. International Business Concept and Starbucks in Germany - Peter Strehle
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Peter Strehle:

Starbucks. International Business Concept and Starbucks in Germany - neues Buch

ISBN: 9783638329033

ID: 9783638329033

Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in 1985 he opened his first coffee bar in Seattle - Il Giornale. To get the capital he needed he spoke to 242 investors. 217 declined, but the others gave him the money to win the competition together with Starbucks. In 1987 he could purchase the Starbucks Coffee Company and most important the brand name that he used for all his stores, as Starbucks was a more familiar brand to the Americans. When he acquired Starbucks for US-$ 3.8 million the company had already 11 stores and about 100 employees. He kept almost all the employees because he also wanted to make Starbucks become a social company. So, he also paid more than the minimum wage, cares for good health insurances and even offered stock options to part-time employees. So it was no surprise that Starbucks had the lowest fluctuation rate among the restaurant and fast food business sector. But today also some ex-employees mention that the good and social image of Starbucks is a fallacy, as there are long working hours and not many chances to be promoted. Starbucks. International Business Concept and Starbucks in Germany: Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in 1985 he opened his first coffee bar in Seattle - Il Giornale. To get the capital he needed he spoke to 242 investors. 217 declined, but the others gave him the money to win the competition together with Starbucks. In 1987 he could purchase the Starbucks Coffee Company and most important the brand name that he used for all his stores, as Starbucks was a more familiar brand to the Americans. When he acquired Starbucks for US-$ 3.8 million the company had already 11 stores and about 100 employees. He kept almost all the employees because he also wanted to make Starbucks become a social company. So, he also paid more than the minimum wage, cares for good health insurances and even offered stock options to part-time employees. So it was no surprise that Starbucks had the lowest fluctuation rate among the restaurant and fast food business sector. But today also some ex-employees mention that the good and social image of Starbucks is a fallacy, as there are long working hours and not many chances to be promoted. Starbucks Germany IBTM, GRIN Verlag

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Starbucks. International Business Concept and Starbucks in Germany: international business concept and Starbucks in Germany - Peter Strehle
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Starbucks. International Business Concept and Starbucks in Germany: international business concept and Starbucks in Germany Starbucks-International-Business-Concept-and-Starbucks-in-Germany~~Peter-Strehle Business>Business Profiles>Busn Profiles NOOK Book (eBook), GRIN Verlag GmbH

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Starbucks. International Business Concept and Starbucks in Germany als eBook Download von Peter Strehle, Michael Cruickshank - Peter Strehle, Michael Cruickshank
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Starbucks. International Business Concept and Starbucks in Germany: Peter Strehle, Michael Cruickshank Starbucks. International Business Concept and Starbucks in Germany: Peter Strehle, Michael Cruickshank eBooks > Wirtschaft, GRIN Verlag

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Starbucks. International Business Concept and Starbucks in Germany - Strehle, Peter; Cruickshank, Michael
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Strehle, Peter; Cruickshank, Michael:
Starbucks. International Business Concept and Starbucks in Germany - neues Buch

2004, ISBN: 3638329038

ID: 9783638329033

In englischer Sprache. Verlag: GRIN Verlag, PC-PDF, 40 Seiten, 1., Auflage, [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:GRIN Verlag], [PU: Grin-Verlag, München ]

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Starbucks. International Business Concept and Starbucks in Germany - Peter Strehle; Michael Cruickshank
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Starbucks - international business concept and Starbucks in Germany
Autor:

Strehle, Peter;Cruickshank, Michael

Titel:

Starbucks - international business concept and Starbucks in Germany

ISBN-Nummer:

3638329038

Detailangaben zum Buch - Starbucks - international business concept and Starbucks in Germany


EAN (ISBN-13): 9783638329033
ISBN (ISBN-10): 3638329038
Erscheinungsjahr: 2004
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 25.06.2007 20:40:56
Buch zuletzt gefunden am 10.02.2017 14:46:31
ISBN/EAN: 3638329038

ISBN - alternative Schreibweisen:
3-638-32903-8, 978-3-638-32903-3

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