2011, ISBN: 9783639340310

[ED: Softcover], [PU: VDM Verlag Dr. Müller], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant e… Mehr…

[ED: Softcover], [PU: VDM Verlag Dr. Müller], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant element of the planning and preparatory years. The theme of promotion around the ECOC event is studied from multiple angels; starting with the so-called traditional tools and methods which have been present since the beginning of the initiative, followed by the more in-depth analysis of the web-phenomena surrounding the ECOC projects. Furthermore, the advancement of on-line technologies has had a strong effect on the publicity of these projects; therefore, the investigation spreads beyond the appearance and functions of the official websites and includes the related web 2.0 manifestations. Interactivity and forms of on-line publicity is studied in connection with two particular ECOC projects, Pécs 2010 and Turku 2011. This book contributes to former studies related to the ECOC programme's symbolic capacity, and in some respect, goes beyond them by applying also different methods of webometrics, such as blog searching, link impact assessment and link relationship mapping. 2011. 92 S. Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<

2011, ISBN: 9783639340310

Paperback, [PU: VDM Verlag], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant element of the pla… Mehr…

Paperback, [PU: VDM Verlag], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant element of the planning and preparatory years. The theme of promotion around the ECOC event is studied from multiple angels; starting with the so-called traditional tools and methods which have been present since the beginning of the initiative, followed by the more in-depth analysis of the web-phenomena surrounding the ECOC projects. Furthermore, the advancement of on-line technologies has had a strong effect on the publicity of these projects; therefore, the investigation spreads beyond the appearance and functions of the official websites and includes the related web 2.0 manifestations. Interactivity and forms of on-line publicity is studied in connection with two particular ECOC projects, Pécs 2010 and Turku 2011. This book contributes to former studies related to the ECOC programme's symbolic capacity, and in some respect, goes beyond them by applying also different methods of webometrics, such as blog searching, link impact assessment and link relationship mapping., Media Studies<

2011, ISBN: 9783639340310

Gebundene Ausgabe

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Németh ÁgnesÁg… Mehr…

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Németh ÁgnesÁgnes Németh (MSc, MA), a Hungarian researcher, studied Geography at Eoetvoes Loránd University of Budapest, Hungary as well as cultu, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Hardcover, 92, [GW: 153g], 1. Auflage, Banküberweisung, PayPal<

2011, ISBN: 9783639340310

VDM Verlag, Broché, 92 Seiten, Publiziert: 2011-04-08T00:00:01Z, Produktgruppe: Livre, 0.33 kg, Livres anglais et étrangers, Boutiques, Livres, Médias et communication, Sciences humaines,… Mehr…

VDM Verlag, Broché, 92 Seiten, Publiziert: 2011-04-08T00:00:01Z, Produktgruppe: Livre, 0.33 kg, Livres anglais et étrangers, Boutiques, Livres, Médias et communication, Sciences humaines, Thèmes, VDM Verlag, 2011<

2011, ISBN: 9783639340310

Trade paperback, New., Trade paperback (US). Glued binding. 92 p., Saarbrucken, [PU: VDM Verlag]