[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration. 266 pp. Deutsch, Books<
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of wha… Mehr…
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration., Deutscher Universitätsverlag<
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regul… Mehr…
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. Buch 21.1 x 14.6 x 2.0 cm , Deutscher Universitätsvlg, Marcel Paulssen, Deutscher Universitätsvlg, Pau<
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[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration. 266 pp. Deutsch, Books<
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of wha… Mehr…
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration., Deutscher Universitätsverlag<
Nr. 978-3-8244-7222-2. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regul… Mehr…
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. Buch 21.1 x 14.6 x 2.0 cm , Deutscher Universitätsvlg, Marcel Paulssen, Deutscher Universitätsvlg, Pau<
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Detailangaben zum Buch - Individual Goal Hierarchies as Antecedents of Market Structures
EAN (ISBN-13): 9783824472222 ISBN (ISBN-10): 3824472228 Taschenbuch Erscheinungsjahr: 2000 Herausgeber: Deutscher Universitätsverlag
Buch in der Datenbank seit 2007-07-03T11:29:15+02:00 (Berlin) Detailseite zuletzt geändert am 2024-03-08T02:08:26+01:00 (Berlin) ISBN/EAN: 3824472228
ISBN - alternative Schreibweisen: 3-8244-7222-8, 978-3-8244-7222-2 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: goal, structures
Daten vom Verlag:
Autor/in: Marcel Paulssen Titel: Gabler Edition Wissenschaft; Individual Goal Hierarchies as Antecedents of Market Structures Verlag: Deutscher Universitätsverlag; Deutscher Universitätsverlag 266 Seiten Erscheinungsjahr: 2000-07-28 Wiesbaden; DE Gewicht: 0,374 kg Sprache: Deutsch 54,99 € (DE) 56,53 € (AT) 61,00 CHF (CH) POD XIV, 266 S.
BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Business; Change; Marketing; Marktforschung; Mode; Modellierung; Service; Supervision; Business and Management; EA
The consideration set - Categorization processes - Goal constructs - Self concept, values - Consideration set formation as a goal-derived categorization process - Marketing structuring with the self-regulatory model of consideration set formation - Modelling different goal levels - Modelling market structures with consideration sets
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