Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as… Mehr…
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series. Bücher > Fremdsprachige Bücher > Englische Bücher 229 x 152 x 33 mm , Barron's Educational Series, Richard L. Sandhusen, Barron's Educational Series, d L.<
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Sandhusen, Richard L.: Marketing - gebrauchtes Buch
ISBN: 9780764139321
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and managemen… Mehr…
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayas ever more globally competitive world. " Marketing " presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyas domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textas material. Here is a popular and accessible new addition to Barronas respected "Business Review Series. " Marketing Sandhusen, Richard L., Barron's Educational Series<
Richard L. Sandhusen: Marketing by Richard L. Sandhusen - gebrauchtes Buch
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Mehr…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media >, [PU: Barron's Educational Series]<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Sandhusen, Richard L.: Marketing - gebrauchtes Buch
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Mehr…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media > Book, [PU: Barron's Educational Series]<
BetterWorldBooks.com
used in stock. Versandkosten:zzgl. Versandkosten. Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as… Mehr…
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series. Bücher > Fremdsprachige Bücher > Englische Bücher 229 x 152 x 33 mm , Barron's Educational Series, Richard L. Sandhusen, Barron's Educational Series, d L.<
Nr. A1002585064. Versandkosten:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 2 - 3 Wochen, zzgl. Versandkosten. (EUR 17.32)
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and managemen… Mehr…
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayas ever more globally competitive world. " Marketing " presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyas domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textas material. Here is a popular and accessible new addition to Barronas respected "Business Review Series. " Marketing Sandhusen, Richard L., Barron's Educational Series<
Richard L. Sandhusen: Marketing by Richard L. Sandhusen - gebrauchtes Buch
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Mehr…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media >, [PU: Barron's Educational Series]<
Sandhusen, Richard L.: Marketing - gebrauchtes Buch
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Mehr…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media > Book, [PU: Barron's Educational Series]<
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This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. Sandhusen creates a hypothetical company and then presents and analyzes both domestic and international marketing strategies that such a firm would typically employ in today's business climate.
Detailangaben zum Buch - Marketing
EAN (ISBN-13): 9780764139321 ISBN (ISBN-10): 0764139320 Taschenbuch Erscheinungsjahr: 2008 Herausgeber: BARRONS EDUC SERIES 606 Seiten Gewicht: 0,798 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2008-07-08T20:21:56+02:00 (Berlin) Detailseite zuletzt geändert am 2023-09-05T15:19:42+02:00 (Berlin) ISBN/EAN: 9780764139321
ISBN - alternative Schreibweisen: 0-7641-3932-0, 978-0-7641-3932-1 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: richard barron Titel des Buches: business marketing
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