1997, ISBN: 9782880462581

Designers and Art Directors Association of the United Kingdom in collaboration with Rotovision SA, Crans, third edition, 1997. Laminated illustrated boards, folio, 37 cm,. 177 pp, ills. … Mehr…

Designers and Art Directors Association of the United Kingdom in collaboration with Rotovision SA, Crans, third edition, 1997. Laminated illustrated boards, folio, 37 cm,. 177 pp, ills. From the blurb: "It's hard to believe a book like this has never been published before because the idea behind it is so obvious. It tells the truth about good advertising by showing how 32 of the world's top advertising writers go about their work. Each section begins with a portrait of the writer and a thumb-nail career sketch. Then follows the main text: their personal advice on how advertising copy should be written. Each writer shows examples of his or her work. In all, the book illustrates over 200 advertisements. Clearly the book is of most interest to people who work in advertising and to ali those businessmen and women who use newspapers, magazines and posters to cry their wares.It is also for those who teach advertising or plan to discuss the subject with students. It deserves special attention from those in education who devise erudite treatises about advertisements. For them these pages provide proof that unnerving claims about psychological trickery and mind manipulation are staggeringly wide of the mark". An ex-library copy with a small spine-label, barcode sticker and label on the front free endpaper, stamp on the title-page and stamp and marks on the rear pastedown endpaper, otherwise Good., Designers and Art Directors Association of the United Kingdom in collaboration with Rotovision SA, Crans, third edition, 1997, 1997, 2.5<