The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is… Mehr…
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field. Media > Books, Springer International Publishing<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is… Mehr…
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field., Springer International Publishing<
1st edition 2021 Gebundene Ausgabe Management: Innovation, Unternehmertum / Start-ups, Businesskommunikation und -präsentation, Marktforschung, Gemeinnützige Organisationen (non-profit), Digital Marketing; Digital fundraising; Digital lead generation; Donor acquisition; Lead community, mit Schutzumschlag 11, [PU:Springer International Publishing]<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is… Mehr…
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field. Media > Books, Springer International Publishing<
Nr. 978-3-030-77848-4. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is… Mehr…
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field., Springer International Publishing<
Nr. 978-3-030-77848-4. Versandkosten:Worldwide free shipping, , zzgl. Versandkosten. (EUR 0.00)
1st edition 2021 Gebundene Ausgabe Management: Innovation, Unternehmertum / Start-ups, Businesskommunikation und -präsentation, Marktforschung, Gemeinnützige Organisationen (non-profit), Digital Marketing; Digital fundraising; Digital lead generation; Donor acquisition; Lead community, mit Schutzumschlag 11, [PU:Springer International Publishing]<
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Detailangaben zum Buch - Lead Community Fundraising
EAN (ISBN-13): 9783030778484 ISBN (ISBN-10): 3030778487 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2021 Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2021-06-10T16:57:55+02:00 (Berlin) Buch zuletzt gefunden am 2026-06-12T15:17:25+02:00 (Berlin) ISBN/EAN: 9783030778484
ISBN - alternative Schreibweisen: 3-030-77848-7, 978-3-030-77848-4 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: neugebauer irene Titel des Buches: fundraising, connecting, lead
Daten vom Verlag:
Autor/in: Linda Mareen Neugebauer; Irene Zanko, (ORCID: 0009000629824515) Titel: Management for Professionals; Lead Community Fundraising - Successfully Connecting People Digitally Verlag: Springer; Springer International Publishing 188 Seiten Erscheinungsjahr: 2021-07-01 Cham; CH Gedruckt / Hergestellt in Niederlande. Sprache: Englisch 53,49 € (DE) 54,99 € (AT) 59,00 CHF (CH) POD XV, 188 p. 64 illus., 10 illus. in color.
BB; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Gemeinnützige Organisationen (non-profit); Verstehen; Digital lead generation; Digital marketing; Digital fundraising; Lead community; Donor acquisition; Non-Profit Organizations and Public Enterprises; Digital Marketing; Market Research and Competitive Intelligence; Entrepreneurship; Corporate Communication; Innovation and Technology Management; Online-Marketing / Social Media Marketing; Marktforschung; Unternehmertum / Start-ups; Businesskommunikation und -präsentation; Management: Innovation; EA; BC
Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?. Offers a new concept for digital fundraising through lead communities Contains 45 practical examples Provides basic knowledge on a novel topic
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