Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) (English Edition) - Erstausgabe
2017, ISBN: 9783319488608
Palgrave Macmillan, Kindle Ausgabe, Auflage: 1st ed. 2017, 351 Seiten, Publiziert: 2017-03-28T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Kommunikation & Psychologie, Business & … Mehr…
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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Erstausgabe
2017, ISBN: 9783319488608
Palgrave Macmillan, Kindle Edition, Auflage: 1st ed. 2017, 351 Seiten, Publiziert: 2017-03-28T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Strategy, Management, Business, Finance … Mehr…
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ISBN: 9783319488608
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2017, ISBN: 9783319488608
How to Develop, Manage and Lead Exceptional Communications, eBooks, eBook Download (PDF), 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
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2017, ISBN: 9783319488608
How to Develop, Manage and Lead Exceptional Communications, eBooks, eBook Download (PDF), Auflage, [PU: Palgrave Macmillan], [ED: 1], Palgrave Macmillan, 2017
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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) (English Edition) - Erstausgabe
2017, ISBN: 9783319488608
Palgrave Macmillan, Kindle Ausgabe, Auflage: 1st ed. 2017, 351 Seiten, Publiziert: 2017-03-28T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Kommunikation & Psychologie, Business & … Mehr…
Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet:
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Erstausgabe2017, ISBN: 9783319488608
Palgrave Macmillan, Kindle Edition, Auflage: 1st ed. 2017, 351 Seiten, Publiziert: 2017-03-28T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Strategy, Management, Business, Finance … Mehr…
ISBN: 9783319488608
*Communication Excellence* - How to Develop Manage and Lead Exceptional Communications / pdf eBook für 35.49 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als pdf eBo… Mehr…
2017, ISBN: 9783319488608
How to Develop, Manage and Lead Exceptional Communications, eBooks, eBook Download (PDF), 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
2017, ISBN: 9783319488608
How to Develop, Manage and Lead Exceptional Communications, eBooks, eBook Download (PDF), Auflage, [PU: Palgrave Macmillan], [ED: 1], Palgrave Macmillan, 2017
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Detailangaben zum Buch - Communication Excellence
EAN (ISBN-13): 9783319488608
ISBN (ISBN-10): 3319488600
Erscheinungsjahr: 2017
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2017-05-11T00:27:01+02:00 (Berlin)
Detailseite zuletzt geändert am 2023-12-13T00:00:31+01:00 (Berlin)
ISBN/EAN: 9783319488608
ISBN - alternative Schreibweisen:
3-319-48860-0, 978-3-319-48860-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: moreno, verhoeven, dejan, moren, angele, ansgar zerfaß, piet
Titel des Buches: communication
Daten vom Verlag:
Autor/in: Ralph Tench; Dejan Verčič; Ansgar Zerfass; Ángeles Moreno; Piet Verhoeven
Titel: Communication Excellence - How to Develop, Manage and Lead Exceptional Communications
Verlag: Palgrave Macmillan; Springer International Publishing
215 Seiten
Erscheinungsjahr: 2017-03-28
Cham; CH
Sprache: Englisch
35,30 € (DE)
36,30 € (AT)
39,00 CHF (CH)
Available
XXXII, 215 p. 47 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Sonstiges; Businesskommunikation und -präsentation; Verstehen; organization; European Communications Monitor; data; practice models; strategic communication; B; Corporate Communication/Public Relations; Organization; Corporate Communication; Organization; Business and Management; Organisationstheorie und -verhalten; BC
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References.
Part I: Connected Organisations Part II: Influential Departments Part III: Ambitious Professionals
is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).
is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.
USA.
is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.
is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.
Ralph Tench Dejan Vercic Ansgar Zerfass International Journal of Strategic Communication, Ángeles Moreno Piet VerhoevenIdentifies characteristics of a high performing communications department
Employs a new method to identify ‘excellent’ communications functions
Analysis based on 21000 surveys with senior communications professionals and multiple case studies
Presents research partnered with the European Association of Communication Directors
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