5, ISBN: 9783638375832

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University,… Mehr…

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different c Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry. Marketing & Sales, Business & Finance, Marketing communication~~ Andreas Leitner~~Marketing & Sales~~Business & Finance~~9783638375832, en, Marketing communication, Andreas Leitner, 9783638375832, GRIN Publishing, 05/09/2005, , , , GRIN Publishing, 05/09/2005<

1, ISBN: 9783638375832

In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consis… Mehr…

In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awarene In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness comprehension conviction action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry. Studienarbeit aus dem Jahr 2005 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2, NEWI Wrexham (Business school), 12 Quellen im Literaturverzeichnis, Sprache: Englisch. Marketing & Sales, Business & Finance, Marketing communication~~ Andreas Leitner~~Marketing & Sales~~Business & Finance~~9783638375832, en, Marketing communication, Andreas Leitner, 9783638375832, GRIN Verlag, 01/01/2005, , , , GRIN Verlag, 01/01/2005<

2005, ISBN: 9783638375832

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University,… Mehr…

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry. Digital Content>E-books>Business>Marketing Strategies>Marketing Strategies, GRIN Publishing Digital >16<

ISBN: 9783638375832

Marketing communication Marketing-Communication~~Andreas-Leitner Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Publishing

2005, ISBN: 9783638375832

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