Deutsch
Deutschland
Anmelden
Tipp von eurobuch.de
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Buch verkaufen
Anbieter, die das Buch mit der ISBN 9783638620819 ankaufen:
Suchtools
Buchtipps
Aktuelles
Werbung
FILTER
- 0 Ergebnisse
Kleinster Preis: 99,99 €, größter Preis: 99,99 €, Mittelwert: 99,99 €
Ethnic Marketing for Turks in Germany -  Influences on the attitude towards Ethnic Marketing - Kutay Erdem
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kutay Erdem:
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - neues Buch

ISBN: 9783638620819

ID: 9783638620819

This master dissertation analyses the Turkish population in Germany and its attitude towards ethnic marketing. The Turkish population in Germany has special characteristics which are different from the mainstream German society as e.g. their language, culture and religion. However, the Turkish population in Germany cannot be characterised as one group. Different generations within this group show different characteristics and habits and therefore need to be evaluated solely. Consequently, it is important to know which generation of the Turks a company wants to appeal to with an ethnic marketing campaign. As ethnic marketing is the ideal way to appeal to those people of an ethnic minority who are connected to their culture, language and ethnic identity, the first generation Turks were analysed as being the most ideal target group among the Turks in Germany. The primary research showed that ethnic marketing is seen as rather positive by the first and second generation. Nonetheless, a closer analysis indicates that because of the different classifications of both generations into acculturation levels, where the second generation shows a higher affinity to acculturation, the first generation has a quite more positive view of ethnic marketing. A further research emphasises the differences among the Turkish society with the analysis of the ethnic identity of the Turkish population in Germany and the different attitudes towards ethnic marketing, which arise due to differing strengths of ethnic identity.This analysis indicated that the Turks in Germany can be classified as having mostly a strong ethnic identity. Moreover, the correlation between the strength of ethnic identity and the attitude towards ethnic marketing can be stated as being positive. This emphasises the fact that those people who feel more connected to their ethnic identity have a much more positive view about ethnic marketing. However,a correlation between the ethnic identity and the acculturation progress is not evident as a strong ethnic identity is viable among all acculturation levels.This phenomenon indicates that regardless the development of the acculturation process it can be stated that the Turks in Germany are a group which has a strong connection to its ethnic identity. Overall, ethnic marketing is a good tool to appeal to the Turkish ethnic minority however, a well thought-through plan regarding the choice of the desired target group is essential. Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing: This master dissertation analyses the Turkish population in Germany and its attitude towards ethnic marketing. The Turkish population in Germany has special characteristics which are different from the mainstream German society as e.g. their language, culture and religion. However, the Turkish population in Germany cannot be characterised as one group. Different generations within this group show different characteristics and habits and therefore need to be evaluated solely. Consequently, it is important to know which generation of the Turks a company wants to appeal to with an ethnic marketing campaign. As ethnic marketing is the ideal way to appeal to those people of an ethnic minority who are connected to their culture, language and ethnic identity, the first generation Turks were analysed as being the most ideal target group among the Turks in Germany. The primary research showed that ethnic marketing is seen as rather positive by the first and second generation. Nonetheless, a closer analysis indicates that because of the different classifications of both generations into acculturation levels, where the second generation shows a higher affinity to acculturation, the first generation has a quite more positive view of ethnic marketing. A further research emphasises the differences among the Turkish society with the analysis of the ethnic identity of the Turkish population in Germany and the different attitudes towards ethnic marketing, which arise due to differing strengths of ethnic identity.This analysis indicated that the Turks in Germany can be classified as having mostly a strong ethnic identity. Moreover, the correlation between the strength of ethnic identity and the attitude towards ethnic marketing can be stated as being positive. This emphasises the fact that those people who feel more connected to their ethnic identity have a much more positive view about ethnic marketing. However,a correlation between the ethnic identity and the acculturation progress is not evident as a strong ethnic identity is viable among all acculturation levels.This phenomenon indicates that regardless the development of the acculturation process it can be stated that the Turks in Germany are a group which has a strong connection to its ethnic identity. Overall, ethnic marketing is a good tool to appeal to the Turkish ethnic minority however, a well thought-through plan regarding the choice of the desired target group is essential., GRIN Verlag

Neues Buch Rheinberg-Buch.de
Ebook, Englisch, Neuware Versandkosten:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Ethnic Marketing for Turks in Germany -  Influences on the attitude towards Ethnic Marketing - Kutay Erdem
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kutay Erdem:
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - neues Buch

ISBN: 9783638620819

ID: 123889

This master dissertation analyses the Turkish population in Germany and its attitudeSystem.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[]System.String[], [PU: Grin-Verlag, München ]

Neues Buch Ciando.de
ciando.de
http://www.ciando.com/img/books/3638620816_k.jpg, E-Book zum Download Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - Erdem, Kutay
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Erdem, Kutay:
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - neues Buch

2007, ISBN: 3638620816

ID: 9783638620819

In englischer Sprache. Verlag: GRIN Verlag, PC-PDF, 143 Seiten, 1., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:GRIN Verlag], [PU: Grin-Verlag, München ]

Neues Buch Libreka.de
Libreka
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Ethnic Marketing for Turks in Germany -  Influences on the attitude towards Ethnic Marketing - Kutay Erdem
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kutay Erdem:
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - Erstausgabe

2007, ISBN: 9783638620819

ID: 21759084

Influences on the attitude towards Ethnic Marketing, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Ethnic Marketing for Turks in Germany -  Influences on the attitude towards Ethnic Marketing - Kutay Erdem
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kutay Erdem:
Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing - Erstausgabe

2007, ISBN: 9783638620819

ID: 21759084

[ED: 1], 1. Auflage, eBook Download (EPUB,PDF), eBooks, [PU: GRIN Verlag]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

Details zum Buch

Detailangaben zum Buch - Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing


EAN (ISBN-13): 9783638620819
ISBN (ISBN-10): 3638620816
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 26.10.2007 01:38:38
Buch zuletzt gefunden am 12.11.2017 04:02:59
ISBN/EAN: 9783638620819

ISBN - alternative Schreibweisen:
3-638-62081-6, 978-3-638-62081-9


< zum Archiv...
Benachbarte Bücher