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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - The Perspective of Popular Culture and its Comsumption - Mekonnen, Dilalew Million
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Mekonnen, Dilalew Million:
Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - The Perspective of Popular Culture and its Comsumption - Taschenbuch

2009, ISBN: 9783639176100

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local audience of foreign-produced media and cultural products. This study, in particular, attempted to examine the web of meanings that arises from the viewing of Bollywood amongst Ethiopian youth.The findings of the study show that local audiences in their interaction with media messages produced in settings far removed from theirs, actively interpret them in light of the subjective values, aspirations andconcerns within their lives, which appears to be contrary to the premises of the media imperialism thesis. The notion of homogenization fails to accurately describe the consumption of foreign media messages by local audiences. The study also shows that the coming into the picture of such regional media images as produced by nations like India raises the question whether media/cultural imperialism thesis is adequate in terms of explaining the overwhelmingly complicated global exchange and transfer of cultural materials., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 104, [GW: 156g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - The Perspective of Popular Culture and its Comsumption
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - The Perspective of Popular Culture and its Comsumption - Taschenbuch

2009, ISBN: 9783639176100

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local audience of foreign-produced media and cultural products. This study, in particular, attempted to examine the web of meanings that arises from the viewing of Bollywood amongst Ethiopian youth.The findings of the study show that local audiences in their interaction with media messages produced in settings far removed from theirs, actively interpret them in light of the subjective values, aspirations andconcerns within their lives, which appears to be contrary to the premises of the media imperialism thesis. The notion of homogenization fails to accurately describe the consumption of foreign media messages by local audiences. The study also shows that the coming into the picture of such regional media images as produced by nations like India raises the question whether media/cultural imperialism thesis is adequate in terms of explaining the overwhelmingly complicated global exchange and transfer of cultural materials., [SC: 3.00], Neuware, gewerbliches Angebot, [GW: 156g]

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - Dilalew Million Mekonnen
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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - neues Buch

ISBN: 9783639176100

ID: 34f4e2e0349e23a21ae33671a140a483

Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local audience of foreign-produced media and cultural products. This study, in particular, attempted to examine the web of meanings that arises from the viewing of Bollywood amongst Ethiopian youth.The findings of the study show that local audiences in their interaction with media messages produced in settings far removed from theirs, actively interpret them in light of the subjective values, aspirations andconcerns within their lives, which appears to be contrary to the premises of the media imperialism thesis. The notion of homogenization fails to accurately describe the consumption of foreign media messages by local audiences. The study also shows that the coming into the picture of such regional media images as produced by nations like India raises the question whether media/cultural imperialism thesis is adequate in terms of explaining the overwhelmingly complicated global exchange and transfer of cultural materials. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Sozialwissenschaften allgemein, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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ISBN: 9783639176100

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa:The Perspective of Popular Culture and its Comsumption Dilalew Million Mekonnen Appropriation of Bollywood Movies by Poor Youth in Addis Ababa:The Perspective of Popular Culture and its Comsumption Dilalew Million Mekonnen Bücher > Wissenschaft > Sozialwissenschaft, VDM Verlag

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Mekonnen, Dilalew Million: Appropriation of Bollywood Movies by Poor Youth in Addis Ababa
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The Perspective of Popular Culture and its Comsumption The Perspective of Popular Culture and its Comsumption Bücher > Wissenschaft > Sozialwissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa

Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local audience of foreign-produced media and cultural products. This study, in particular, attempted to examine the web of meanings that arises from the viewing of Bollywood amongst Ethiopian youth.The findings of the study show that local audiences in their interaction with media messages produced in settings far removed from theirs, actively interpret them in light of the subjective values, aspirations andconcerns within their lives, which appears to be contrary to the premises of the media imperialism thesis. The notion of homogenization fails to accurately describe the consumption of foreign media messages by local audiences. The study also shows that the coming into the picture of such regional media images as produced by nations like India raises the question whether media/cultural imperialism thesis is adequate in terms of explaining the overwhelmingly complicated global exchange and transfer of cultural materials.

Detailangaben zum Buch - Appropriation of Bollywood Movies by Poor Youth in Addis Ababa


EAN (ISBN-13): 9783639176100
ISBN (ISBN-10): 3639176103
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag

Buch in der Datenbank seit 17.12.2008 07:12:04
Buch zuletzt gefunden am 04.10.2017 21:18:40
ISBN/EAN: 9783639176100

ISBN - alternative Schreibweisen:
3-639-17610-3, 978-3-639-17610-0


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