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Assessment of Promotional Activities, Case Study of MIE PLC - Promotional Plan, Promotional Objectives, Promotional Budgeting and Promotional Mix - Taschenbuch

2010, ISBN: 9783639270990

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Today, business is conducted in a dynamic environment where every thing is changing rapidly. A successful business is one which… Mehr…

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Assessment of Promotional Activities, Case Study of MIE PLC - Taschenbuch

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Assessment of Promotional Activities, Case Study of Mie Plc - Taschenbuch

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Gidey, Yemane:
Assessment of Promotional Activities, Case Study of MIE PLC: Promotional Plan, Promotional Objectives, Promotional Budgeting and Promotional Mix - Taschenbuch

2010, ISBN: 9783639270990

VDM Verlag Dr. Müller, Taschenbuch, 88 Seiten, Publiziert: 2010-07-28T00:00:01Z, Produktgruppe: Book, 0.31 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, B… Mehr…

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Gidey, Yemane:
Assessment of Promotional Activities, Case Study of MIE PLC - gebunden oder broschiert

2010, ISBN: 9783639270990

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller], Today, business is conducted in a dynamic environment where every thing is changing rapidly. A successful business is one whic… Mehr…

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Details zum Buch
Assessment of Promotional Activities, Case Study of MIE PLC: Promotional Plan, Promotional Objectives, Promotional Budgeting and Promotional Mix

Today, business is conducted in a dynamic environment where every thing is changing rapidly. A successful business is one which influences the speed and direction of the change to make the conditions more conducive for its survival and growth. in order to respond to this fast environmental change and being able to be competent in the face of stiff competition, proper implementation of "Marketing Promotion" contributes unreserved benefits. Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. A carefully planned promotion program contributes to increased efficiency and effectiveness of the overall marketing strategy of the industrial firm. However, manufacturing firms give less emphasis for promotional activities and for the techniques used to devise the promotional budget. This book, therefore, provides a new way of formulating appropriate marketing promotional measures. It is utmost useful for marketing practitioners, experts in marketing fields, manufacturing and engineering firms who are interested on implementing effective marketing promotion for their products, or anyone else.

Detailangaben zum Buch - Assessment of Promotional Activities, Case Study of MIE PLC: Promotional Plan, Promotional Objectives, Promotional Budgeting and Promotional Mix


EAN (ISBN-13): 9783639270990
ISBN (ISBN-10): 3639270991
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag Dr. Müller
88 Seiten
Gewicht: 0,147 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-10-02T17:16:17+02:00 (Berlin)
Detailseite zuletzt geändert am 2020-08-29T21:05:19+02:00 (Berlin)
ISBN/EAN: 9783639270990

ISBN - alternative Schreibweisen:
3-639-27099-1, 978-3-639-27099-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Titel des Buches: plc, case study, mix, plan, mie


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