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CRM and the Australian food retail industry - Peter Schulz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Peter Schulz:
CRM and the Australian food retail industry - neues Buch

ISBN: 9783640142767

ID: 9783640142767

The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise for organisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry. CRM and the Australian food retail industry: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise for organisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry. Australian Customer MKTG814 Managing Relations, GRIN Verlag

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CRM and the Australian food retail industry - Peter Schulz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Peter Schulz:
CRM and the Australian food retail industry - neues Buch

8, ISBN: 9783640142767

ID: 166819783640142767

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise for organisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry. Marketing & Sales, Business & Finance, CRM and the Australian food retail industry~~ Peter Schulz~~Marketing & Sales~~Business & Finance~~9783640142767, en, CRM and the Australian food retail industry, Peter Schulz, 9783640142767, GRIN Publishing, 08/22/2008, , , , GRIN Publishing, 08/22/2008

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
CRM and the Australian food retail industry - Peter Schulz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Peter Schulz:
CRM and the Australian food retail industry - neues Buch

8, ISBN: 9783640142767

ID: 166819783640142767

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise for organisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry. Marketing & Sales, Business & Finance, CRM and the Australian food retail industry~~ Peter Schulz~~Marketing & Sales~~Business & Finance~~9783640142767, en, CRM and the Australian food retail industry, Peter Schulz, 9783640142767, GRIN Verlag, 08/22/2008, , , , GRIN Verlag, 08/22/2008

Neues Buch Kobo
E-Book zum download Versandkosten: EUR 0.00
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
CRM and the Australian food retail industry - Peter Schulz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Peter Schulz:
CRM and the Australian food retail industry - neues Buch

8, ISBN: 9783640142767

ID: 166819783640142767

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Cus Marketing & Sales, Business & Finance, CRM and the Australian food retail industry~~ Peter Schulz~~Marketing & Sales~~Business & Finance~~9783640142767, en, CRM and the Australian food retail industry, Peter Schulz, 9783640142767, GRIN Publishing, 08/22/2008, , , , GRIN Publishing, 08/22/2008

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
CRM and the Australian food retail industry - Schulz, Peter
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Schulz, Peter:
CRM and the Australian food retail industry - neues Buch

2008, ISBN: 3640142764

ID: 9783640142767

In englischer Sprache. Verlag: GRIN Verlag, PC-PDF, 28 Seiten, 1., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:GRIN Verlag], [PU: Grin-Verlag, München]

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Details zum Buch

Detailangaben zum Buch - CRM and the Australian food retail industry


EAN (ISBN-13): 9783640142767
ISBN (ISBN-10): 3640142764
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 28.02.2009 17:31:35
Buch zuletzt gefunden am 16.07.2018 14:43:37
ISBN/EAN: 9783640142767

ISBN - alternative Schreibweisen:
3-640-14276-4, 978-3-640-14276-7


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