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Online Social Networks and their Business Relevance - Christian Friedel, Patrick Kraus
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1, ISBN: 9783640334667

ID: 166819783640334667

In the past decades a coming-together of the technological networks that connect computers on the Internet and the social networks that have linked humans took place. Sites like Facebook, LinkedIn, MySpace, Wikipedia or YouTube have led to changes in our styles of communication. A growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage self-expression can be observed (Kleinberg (2008), p. 66). Basic structure of so called Online So In the past decades a coming-together of the technological networks that connect computers on the Internet and the social networks that have linked humans took place. Sites like Facebook, LinkedIn, MySpace, Wikipedia or YouTube have led to changes in our styles of communication. A growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage self-expression can be observed (Kleinberg (2008), p. 66). Basic structure of so called Online Social Networks (OSN) consists of individuals who are linked to the others in the same network. The aims which users persecute by joining OSN are as multifaceted as the number of different OSN-websites. LinkedIn, for example, helps people building professional connections; Friendster however aims to help people building personal relationships for making friends etc. Also eBay, probably the world's largest online auction site, might be the largest OSN (Chau / Pandit / Wang / Faloutsos (2007), p. 1283). Impressive is particularly that in recent years social networking has moved from niche phenomenon to mass adoption, with enormous growth rates. It was not unusual for successful social networking sites to experience periods of viral growth with participation expanding at rates topping 20 percent a month (Gross / Acquisti (2005), unpaged). So OSN are now among the most visited sites on the Web (Mislove / Koppula / Gummadi / Druschel / Bhattacharjee (2008), unpaged). The main purpose of this paper is to give an overview on OSN and point out a prospective relevance for business aspects. Therefore, we give a brief definition of OSN and present necessary basics in chapter two. Chapter three focuses on the business relevance of OSN. The fourth chapter demonstrates possible benefits and threats by using OSN. The paper ends with a final conclusion in Chapter five. Information Management, Industries & Professions, Online Social Networks and their Business Relevance~~ Christian Friedel, Patrick Kraus~~Information Management~~Industries & Professions~~9783640334667, en, Online Social Networks and their Business Relevance, Christian Friedel, Patrick Kraus, 9783640334667, GRIN Verlag, 01/01/2009, , , , GRIN Verlag, 01/01/2009

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Online Social Networks and their Business Relevance - Christian Friedel, Patrick Kraus
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Online Social Networks and their Business Relevance - neues Buch

5, ISBN: 9783640334667

ID: 166819783640334667

In the past decades a coming-together of the technological networks that connect computers on the Internet and the social networks that have linked humans took place. Sites like Facebook, LinkedIn, MySpace, Wikipedia or YouTube have led to changes in our styles of communication. A growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage self-expression can be observed (Kleinberg (2008), p. 66). Basic structure of so called Online So In the past decades a coming-together of the technological networks that connect computers on the Internet and the social networks that have linked humans took place. Sites like Facebook, LinkedIn, MySpace, Wikipedia or YouTube have led to changes in our styles of communication. A growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage self-expression can be observed (Kleinberg (2008), p. 66). Basic structure of so called Online Social Networks (OSN) consists of individuals who are linked to the others in the same network. The aims which users persecute by joining OSN are as multifaceted as the number of different OSN-websites. LinkedIn, for example, helps people building professional connections; Friendster however aims to help people building personal relationships for making friends etc. Also eBay, probably the world's largest online auction site, might be the largest OSN (Chau / Pandit / Wang / Faloutsos (2007), p. 1283). Impressive is particularly that in recent years social networking has moved from niche phenomenon to mass adoption, with enormous growth rates. It was not unusual for successful social networking sites to experience periods of viral growth with participation expanding at rates topping 20 percent a month (Gross / Acquisti (2005), unpaged). So OSN are now among the most visited sites on the Web (Mislove / Koppula / Gummadi / Druschel / Bhattacharjee (2008), unpaged). The main purpose of this paper is to give an overview on OSN and point out a prospective relevance for business aspects. Therefore, we give a brief definition of OSN and present necessary basics in chapter two. Chapter three focuses on the business relevance of OSN. The fourth chapter demonstrates possible benefits and threats by using OSN. The paper ends with a final conclusion in Chapter five. Information Management, Industries & Professions, Online Social Networks and their Business Relevance~~ Christian Friedel, Patrick Kraus~~Information Management~~Industries & Professions~~9783640334667, en, Online Social Networks and their Business Relevance, Christian Friedel, Patrick Kraus, 9783640334667, GRIN Verlag, 05/28/2009, , , , GRIN Verlag, 05/28/2009

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Online Social Networks and their Business Relevance - Patrick Kraus, Christian Friedel
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Patrick Kraus, Christian Friedel:
Online Social Networks and their Business Relevance - neues Buch

2008, ISBN: 9783640334667

ID: 62889

In the past decades a coming-together of the technological networks that connect computers on the Internet and the social networks that have linked humans took place. Sites like Facebook, LinkedIn, MySpace, Wikipedia or YouTube have led to changes in our styles of communication. A growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage self-expression can be observed (Kleinberg (2008), p. 66). Basic structure of so called Online Social Networks (OSN) consists of individuals who are linked to the others in the same network. The aims which users persecute by joining OSN are as multifaceted as the number of different OSN-websites. LinkedIn, for example, helps people building professional connections; Friendster however aims to help people building personal relationships for making friends etc. Also eBay, probably the worlds largest online auction site, might be the largest OSN (Chau / Pandit / Wang / Faloutsos (2007), p. 1283). Impressive is particularly that in recent years social networking has moved from niche phenomenon to mass adoption, with enormous growth rates. It was not unusual for successful social networking sites to experience periods of viral growth with participation expanding at rates topping 20 percent a month (Gross / Acquisti (2005), unpaged). So OSN are now among the most visited sites on the Web (Mislove / Koppula / Gummadi / Druschel / Bhattacharjee (2008), unpaged). The main purpose of this paper is to give an overview on OSN and point out a prospective relevance for business aspects. Therefore, we give a brief definition of OSN and present necessary basics in chapter two. Chapter three focuses on the business relevance of OSN. The fourth chapter demonstrates possible benefits and threats by using OSN. The paper ends with a final conclusion in Chapter five.[PU:GRIN Verlag], [PU: Grin-Verlag, München]

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Online Social Networks and their Business Relevance - Patrick Kraus
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Studienarbeit aus dem Jahr 2009 im Fachbereich Informationswissenschaften, Informationsmanagement, Note: 1,7, Hochschule Pforzheim, Veranstaltung: Informationmanagement, Sprache: Englisch Online Social Networks and their Business Relevance: Studienarbeit aus dem Jahr 2009 im Fachbereich Informationswissenschaften, Informationsmanagement, Note: 1,7, Hochschule Pforzheim, Veranstaltung: Informationmanagement, Sprache: Englisch Business Networks Online Relevance Social, GRIN Verlag

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Online Social Networks and their Business Relevance Online-Social-Networks-and-their-Business-Relevance~~Patrick-Kraus Business>Management>Mgt/Leadership NOOK Book (eBook), GRIN Verlag GmbH

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Online Social Networks and their Business Relevance
Autor:

Kraus, Patrick;Friedel, Christian

Titel:

Online Social Networks and their Business Relevance

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Detailangaben zum Buch - Online Social Networks and their Business Relevance


EAN (ISBN-13): 9783640334667
Erscheinungsjahr: 2009
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 13.09.2007 12:21:54
Buch zuletzt gefunden am 03.06.2016 04:16:33
ISBN/EAN: 9783640334667

ISBN - alternative Schreibweisen:
978-3-640-33466-7


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