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Maslow´s hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Nina Rakowski
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2011, ISBN: 9783640407651

ID: 773855504

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow´s hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the ´Esteem´ and ´Belonging/Love´ needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher-order needs for the general Asian culture are ´Status´, ´Admiration´ and ´Affiliation´ whereas the higher-order needs for the Arab culture are ´Esteem´, ´Social needs´ and ´Selfactualization´. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. [...] Maslow´s hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products Buch (dtsch.) Geheftet 21.01.2011 Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing, .201

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Maslow´s hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Nina Rakowski
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Nina Rakowski:
Maslow´s hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - neues Buch

2008, ISBN: 9783640407651

ID: 713231934

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow´s hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the ´Esteem´ and ´Belonging/Love´ needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher-order needs for the general Asian culture are ´Status´, ´Admiration´ and ´Affiliation´ whereas the higher-order needs for the Arab culture are ´Esteem´, ´Social needs´ and ´Selfactualization´. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. [...] Maslow´s hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Nina Rakowski
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2011, ISBN: 3640407652

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Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products - Rakowski, Nina
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2011, ISBN: 9783640407651

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[...]

Detailangaben zum Buch - Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products


EAN (ISBN-13): 9783640407651
ISBN (ISBN-10): 3640407652
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: GRIN Verlag GmbH

Buch in der Datenbank seit 26.03.2012 11:35:12
Buch zuletzt gefunden am 20.10.2017 09:47:05
ISBN/EAN: 9783640407651

ISBN - alternative Schreibweisen:
3-640-40765-2, 978-3-640-40765-1


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