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Abercrombie & Fitch. Marketing Analysis - Phillip Weber
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Abercrombie & Fitch. Marketing Analysis - neues Buch

2010, ISBN: 9783640582846

ID: 36631621

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen. A macro-environmental and competitive audit Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 09.08.2010 Buch (dtsch.), GRIN, .201

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Abercrombie & Fitch. Marketing Analysis - Weber, Phillip
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Weber, Phillip:

Abercrombie & Fitch. Marketing Analysis - Taschenbuch

2010, ISBN: 9783640582846

[ED: Softcover], [PU: Grin Verlag], Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen. 2010. 24 S. 210 mm Versandfertig in 3-5 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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Abercrombie & Fitch. Marketing Analysis - Phillip Weber
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Phillip Weber:
Abercrombie & Fitch. Marketing Analysis - neues Buch

2009

ISBN: 9783640582846

ID: 116649251

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen. A macro-environmental and competitive audit Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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2010, ISBN: 3640582845

[SR: 666432], Taschenbuch, [EAN: 9783640582846], GRIN Verlag, GRIN Verlag, Book, [PU: GRIN Verlag], 2010-08-10, GRIN Verlag, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58328011, Verkauf, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
Abercrombie & Fitch - Marketing Analysis
Autor:

Weber, Phillip

Titel:

Abercrombie & Fitch - Marketing Analysis

ISBN-Nummer:

9783640582846

This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market.General InformationAbercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009).In 1892 David Abercrombie opened a shop called Abercrombie & Co whichspecialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007).With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female.With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.

Detailangaben zum Buch - Abercrombie & Fitch - Marketing Analysis


EAN (ISBN-13): 9783640582846
ISBN (ISBN-10): 3640582845
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: GRIN Verlag
28 Seiten
Gewicht: 0,051 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.08.2010 16:26:27
Buch zuletzt gefunden am 25.02.2017 15:09:01
ISBN/EAN: 9783640582846

ISBN - alternative Schreibweisen:
3-640-58284-5, 978-3-640-58284-6

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