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2009, ISBN: 3640656342

Paperback, [EAN: 9783640656349], GRIN Publishing, GRIN Publishing, Book, [PU: GRIN Publishing], GRIN Publishing, Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Rheinische Fachhochschule Köln (Fachbereich Wirtschaft Rheinbach), Sprache: Deutsch, Abstract: The present work which is written within a MBA degree deals with the issue of strategic marketing activities in the health sector with the focus on patients. Because the health industry is becoming increasingly economically oriented and customer-developed marketing activities are becoming increasingly important. To be competitive, we need proven marketing methods for the health care market, where the patient is seen as a customer. In this work it will be considered as an important marketing base of corporate and presented a possible implementation of operational actions. That is described within the first chapters with the topics of health economics, patient orientation and marketing and to the specific needs of health care. Thereafter, the strategic objectives of the health system derived from them, as well as marketing strategies to connect to the operational activities. The implementation of the marketing mix applied for service, which is composed of product, price, place, promotion, personnel, physical facilities and process management. The result is a marketing concept, which shows strategic options for providers of health sector, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

2009, ISBN: 9783640656349

Paperback, [PU: GRIN Publishing], Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Rheinische Fachhochschule Koln (Fachbereich Wirtschaft Rheinbach), Sprache: Deutsch, Abstract: The present work which is written within a MBA degree deals with the issue of strategic marketing activities in the health sector with the focus on patients. Because the health industry is becoming increasingly economically oriented and customer-developed marketing activities are becoming increasingly important. To be competitive, we need proven marketing methods for the health care market, where the patient is seen as a customer. In this work it will be considered as an important marketing base of corporate and presented a possible implementation of operational actions. That is described within the first chapters with the topics of health economics, patient orientation and marketing and to the specific needs of health care. Thereafter, the strategic objectives of the health system derived from them, as well as marketing strategies to connect to the operational activities. The implementation of the marketing mix applied for service, which is composed of product, price, place, promotion, personnel, physical facilities and process management. The result is a marketing concept, which shows strategic options for providers of health sector, Sales & Marketing

2010, ISBN: 3640656342

ID: 8047318

klein Akademische Schriftenreihe Bd.V153275.2010. 104 S. 210 mm.Kartoniert; Gewicht 162g Buchblock gewellt. , mit leichten Lagerspuren, ungebraucht und ungelesen. Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskomm unikation, CRM, Marktforschung, Social Media, Note: 2, Rheinische Fachhochschule Köln (Fachbereich Wirtschaft Rheinbach) Versand D: 2,00 EUR, [PU:Grin Verlag,]

2010, ISBN: 3640656342

ID: 22356520367

[EAN: 9783640656349], Neubuch, [PU: Grin Publishing], New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000

ISBN: 9783640656349

ID: 620370970_us

Livre, [PU: Grin-Verlag, München]