2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year… Mehr…

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. 16 pp. Englisch, Books<

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year… Mehr…

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. 16 pp. Englisch, Books<

2026, ISBN: 9783640664283

[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macqua… Mehr…

[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested., DE, [SC: 1.99], Neuware, gewerbliches Angebot, 210x148x2 mm, 16, [GW: 40g], Banküberweisung, PayPal, Internationaler Versand<

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STANDARDISATION; HALL; HOFSTEDE; LOCAL, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the s… Mehr…

[EAN: 9783640664283], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STANDARDISATION; HALL; HOFSTEDE; LOCAL, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested., Books<

ISBN: 9783640664283

*Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns Intercultural Communication Globalisation and Advertising: The influen… Mehr…

*Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns * - 3. Auflage / Taschenbücher für 15.95€ / Aus dem Bereich: Bücher-Wissenschaft-Medienwissenschaft Taschenbücher Buch (kartoniert) no Medien > Bücher Hardcover > Sozialwissenschaften, Recht, Wirtschaft > Kommunikationswissenschaft, GRIN Verlag<