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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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2007, ISBN: 9783640664283

ID: 116651292

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, comment: short essay, 7 pages text, 3 pages sources, no index. , abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall´s and especially Hofstede´s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Plappert:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - neues Buch

2010, ISBN: 9783640664283

ID: 642535530

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall´s and especially Hofstede´s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns Bücher > Fremdsprachige Bücher > Englische Bücher Geheftet 26.07.2010 Buch (dtsch.), GRIN Publishing, .201

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Plappert:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - neues Buch

2007, ISBN: 9783640664283

ID: 116651292

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall´s and especially Hofstede´s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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No. 23354889 Versandkosten:, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Plappert, Sebastian
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Taschenbuch

2010, ISBN: 9783640664283

[ED: Softcover], [PU: Grin Verlag], Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, comment: short essay, 7 pages text, 3 pages sources, no index. , abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall s and especially Hofstede s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.2010. 16 S. 210 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Taschenbuch

2010, ISBN: 3640664280

ID: 9612514933

[EAN: 9783640664283], Neubuch, [PU: Grin Verlag Jul 2010], This item is printed on demand - Print on Demand Titel. - Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall s and especially Hofstede s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested. 32 pp. Englisch

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Details zum Buch
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
Autor:

Plappert, Sebastian

Titel:

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns

ISBN-Nummer:

This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

Detailangaben zum Buch - Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns


EAN (ISBN-13): 9783640664283
ISBN (ISBN-10): 3640664280
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: GRIN Verlag
32 Seiten
Gewicht: 0,056 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 14.06.2011 10:08:18
Buch zuletzt gefunden am 10.07.2017 17:44:17
ISBN/EAN: 9783640664283

ISBN - alternative Schreibweisen:
3-640-66428-0, 978-3-640-66428-3


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