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Sebastian Theis:

Attracting High Quality Human Capital by the Value of a Company Brand - Taschenbuch

2010, ISBN: 3640664310

[EAN: 9783640664313], Neubuch, [SC: 0.0], [PU: GRIN Publishing], HR; HUMAN RESOURCE; HC; HCM; CAPITAL MANAGEMENT; BRAND VALUE; EQUITY; EMPLOYER BRAND; VALUE RANKING; INTERBRAND; VALUATION… Mehr…

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Sebastian Theis:

Attracting High Quality Human Capital by the Value of a Company Brand - Taschenbuch

2010, ISBN: 9783640664313

Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abst… Mehr…

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Theis, Sebastian:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010

ISBN: 3640664310

3. Auflage Kartoniert / Broschiert HR; Human Resource; resource; HC; HCM; human capital management; Brand Value; Brand Equity; Employer Brand; Brand Value Ranking; Interbrand; Brand Val… Mehr…

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Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - Taschenbuch

ISBN: 3640664310

Attracting High Quality Human Capital by the Value of a Company Brand ab 25.99 € als Taschenbuch: 3. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Büch… Mehr…

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Details zum Buch
Attracting High Quality Human Capital by the Value of a Company Brand

It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness?Improving or even creating a brand's value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company's recruitment.Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in.

Detailangaben zum Buch - Attracting High Quality Human Capital by the Value of a Company Brand


EAN (ISBN-13): 9783640664313
ISBN (ISBN-10): 3640664310
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: GRIN Verlag
108 Seiten
Gewicht: 0,167 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2010-08-24T13:53:18+02:00 (Berlin)
Detailseite zuletzt geändert am 2021-05-29T14:38:06+02:00 (Berlin)
ISBN/EAN: 9783640664313

ISBN - alternative Schreibweisen:
3-640-66431-0, 978-3-640-66431-3


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