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Attracting High Quality Human Capital by the Value of a Company Brand - Sebastian Theis
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010, ISBN: 9783640664313

ID: 718981026

Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness? Improving or even creating a brand´s value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company´s recruitment. Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in. Attracting High Quality Human Capital by the Value of a Company Brand Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.07.2010 Buch (dtsch.), GRIN Publishing, .201

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Attracting High Quality Human Capital by the Value of a Company Brand - Sebastian Theis
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010, ISBN: 9783640664313

ID: f5185b5f0d21b5369e6cbfb7058c9a9f

Attracting High Quality Human Capital by the Value of a Company Brand Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness? Improving or even creating a brand's value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company's recruitment. Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-66431-3, GRIN Publishing

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Attracting High Quality Human Capital by the Value of a Company Brand - Sebastian Theis
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010, ISBN: 9783640664313

ID: 724588830

Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness? Improving or even creating a brand´s value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company´s recruitment. Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in. Attracting High Quality Human Capital by the Value of a Company Brand Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.07.2010 Buch (dtsch.), GRIN, .201

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No. 23424103 Versandkosten:plus verzendkosten, zzgl. Versandkosten
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Attracting High Quality Human Capital by the Value of a Company Brand - Sebastian Theis
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010, ISBN: 9783640664313

ID: 116650603

Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness? Improving or even creating a brand´s value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company´s recruitment. Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in. Attracting High Quality Human Capital by the Value of a Company Brand Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Attracting High Quality Human Capital by the Value of a Company Brand - Sebastian Theis
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sebastian Theis:
Attracting High Quality Human Capital by the Value of a Company Brand - neues Buch

2010, ISBN: 9783640664313

ID: 691042687

Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness? Improving or even creating a brand´s value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company´s recruitment. Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in. Attracting High Quality Human Capital by the Value of a Company Brand Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.07.2010, GRIN, .201

Neues Buch Buch.ch
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Details zum Buch
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:

Theis, Sebastian

Titel:

Attracting High Quality Human Capital by the Value of a Company Brand

ISBN-Nummer:

It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hence the question is: Does a brand also influence the employer attractiveness?Improving or even creating a brand's value requires a variety of both expensive and risky actions. This is one of the reasons many companies may under invest in that area. From the business point of view, the threat of spending money on measures which do not have a relevant effect on the business bears no relation to the few benefits to be expected. Thus, especially for SMEs, it is essential to know if investments to increase the brand value can be beneficial for a company's recruitment.Practice shows that the market activity of a company does influence the image also as an employer. Good examples are BMW and Porsche whose employer brand also benefits from the success of their businesses. The knowledge about a correlation between the brand value and the attractiveness as an employer can be of big advantage for companies that do not maintain a valuable brand. They would get a chance to change their mindset concerning the investments in creating brand value in order to attract high quality human capital and benefit from other advantages a known brand brings in.

Detailangaben zum Buch - Attracting High Quality Human Capital by the Value of a Company Brand


EAN (ISBN-13): 9783640664313
ISBN (ISBN-10): 3640664310
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: GRIN Verlag
108 Seiten
Gewicht: 0,167 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.08.2010 13:53:18
Buch zuletzt gefunden am 07.07.2017 10:05:05
ISBN/EAN: 9783640664313

ISBN - alternative Schreibweisen:
3-640-66431-0, 978-3-640-66431-3


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