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Über das Werk

Analysis of the Best Ager market for the tourism industry (ISBN: 9783640698479) bietet eine detaillierte Untersuchung der Best-Ager-Zielgruppe und deren Potenziale für die Tourismusbranche. Das Buch analysiert demografische Entwicklungen, Kaufverhalten, Reisepräferenzen und Barrierefreiheit, verknüpft Theorie mit Praxisbeispielen und zeigt, wie Marken und Destinationen ihre Angebote zielgerichtet gestalten können. Es beleuchtet Marktgrößen, Segmente und Trends, die sich aus einer älter werdenden Bevölkerung ergeben, und liefert methodisch fundierte Ansätze, um Produkte, Kommunikation und Vertrieb effektiv anzupassen. Dieser Titel bildet eine relevante historische Wegmarke, indem er die Verschiebung von Nachfrage, Serviceanforderungen und Entscheidungsprozessen im Tourismus für eine wachsende Alterskohorte systematisch erfasst.

Zusammenfassung

Dieses Werk fasst den aktuellen Stand und die Entwicklung des Best Ager-Marktes im Tourismus zusammen, indem es analytische Modelle mit praxisnahen Anwendungsfällen verknüpft. Es betrachtet die Unterschiede zwischen verschiedenen Altersuntergruppen, analysiert Bedürfnisse wie Sicherheit, Komfort und Barrierefreiheit sowie technologische Zugänge (z. B. Online-Buchung, Mobile Services) und deren Auswirkungen auf Marketingstrategien. Zudem werden Strategien zur Produktgestaltung, Preisgestaltung, Kundenzufriedenheit und nachhaltigen Segmentierungskriterien vorgestellt. Durch Fallstudien gelingt es, Erfolgsfaktoren von Destinationen, Reiseveranstaltern und Unterkunftsanbietern aufzuzeigen, die gezielte Angebote für eine wachsende Best-Ager-Community ermöglichen.

Über den Autor

Linda Woog zeichnet sich durch fundierte Forschung im Bereich Markt- und Tourismusanalytik aus und liefert praxisnahe, datenbasierte Einblicke in Zielgruppenorientierung und Segmentierungsstrategien. Ihre Arbeiten verbinden theoretische Modelle mit realen Anwendungsfeldern der Reisebranche und richten sich an Fachleute, die Marketing- und Produktentscheidungen für die Best Ager-Kundschaft treffen.

Kurz gefasst

Analysis of the Best Ager market for the tourism industry bietet eine fundierte, praxisorientierte Analyse des wachsenden Best-Ager-Marktes und liefert wertvolle Impulse für Strategien in Produkt, Marketing und Service im Tourismus – kompakt, nachvollziehbar und zukunftsorientiert.

Zu weiteren Details

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Kleinster Preis: € 18,95, größter Preis: € 18,98, Mittelwert: € 18,95

Analysis of the Best Ager market for the tourism industry - Linda Woog

(*)

Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 16.99], [PU: GRIN Verlag, GRIN Verlag Sep 2010], AGER; ANALYSIS; BEST; TOURISMUS; TOURISM, Neuware -Research Paper (undergraduate) from the year 2007 i… Mehr…

[EAN: 9783640698479], Neubuch, [SC: 16.99], [PU: GRIN Verlag, GRIN Verlag Sep 2010], AGER; ANALYSIS; BEST; TOURISMUS; TOURISM, Neuware -Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so.After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future.Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future.The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations.The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year¿s olds lies at about 68%.The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months.This has already been recognized by the tour operators but still can be improved and the offers can be more extended.Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [.]BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 36 pp. Englisch, Books<

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buchversandmimpf2000, Emtmannsberg, BAYE, Germany [53410207] [Rating: 5 (von 5)]
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(*)

Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [PU: GRIN Verlag Sep 2010], This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2007 in the su… Mehr…

[EAN: 9783640698479], Neubuch, [PU: GRIN Verlag Sep 2010], This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so.After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future.Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future.The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations.The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%.The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months.This has already been recognized by the tour operators but still can be improved and the offers can be more extended.Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [.] 36 pp. Englisch, Books<

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BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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(*)

Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [PU: GRIN Verlag Sep 2010], This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2007 in the su… Mehr…

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BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 4 (von 5)]
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Details...

(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

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(*)

Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subject Business… Mehr…

[EAN: 9783640698479], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so.After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future.Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future.The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations.The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%.The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months.This has already been recognized by the tour operators but still can be improved and the offers can be more extended.Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [.] 36 pp. Englisch, Books<

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NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00)
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(*)

Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 8.99], [PU: GRIN Verlag], TOURISMUS, Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subj… Mehr…

[EAN: 9783640698479], Neubuch, [SC: 8.99], [PU: GRIN Verlag], TOURISMUS, Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so.After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future.Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future.The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations.The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%.The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months.This has already been recognized by the tour operators but still can be improved and the offers can be more extended.Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [.], Books<

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AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Analysis of the Best Ager market for the tourism industry - Taschenbuch

Name: Analysis of the Best Ager market for the tourism industry
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2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 16.99], [PU: GRIN Verlag, GRIN Verlag Sep 2010], AGER; ANALYSIS; BEST; TOURISMUS; TOURISM, Neuware -Research Paper (undergraduate) from the year 2007 i… Mehr…

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Linda Woog:

Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [PU: GRIN Verlag Sep 2010], This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2007 in the su… Mehr…

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Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010

ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [PU: GRIN Verlag Sep 2010], This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2007 in the su… Mehr…

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Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subject Business… Mehr…

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Linda Woog:
Analysis of the Best Ager market for the tourism industry - Taschenbuch

2010, ISBN: 3640698479

[EAN: 9783640698479], Neubuch, [SC: 8.99], [PU: GRIN Verlag], TOURISMUS, Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2007 in the subj… Mehr…

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