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Sustainability in the telecommunications industry - A comparative analysis between five major European firms - Eike Luetjen, Fatima Maatwk
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Eike Luetjen, Fatima Maatwk:
Sustainability in the telecommunications industry - A comparative analysis between five major European firms - neues Buch

2007, ISBN: 9783640817658

ID: 291776

In the current business world, corporations are dedicating continuously growing attention to matters of social and environmental engagement. As a result, various terminologies have appeared and gained much popularity in the field, such as Corporate (Social) Responsibility and Sustainability. In the telecommunications industry, as in many other industries, the evolution of CR can be observed through the various instruments utilized by corporations to manage issues of responsibility towards stakeholders. Moreover, the industry offers a very interesting analysis possibility due to the recent growth of the industry and the importance of the analysis is further highlighted by nine telecommunications companies being represented in the DJSI (Dow Jones Sustainability Index) in 2006 and in 2007 whereas 65 companies participated in the Global Compact. Throughout this paper, sustainability management by telecommunications firms shall be analyzed more closely. The main aspects that shall be investigated are concerned with the governance structures introduced by telecommunications firms. In this light, the management of sustainability is perceived to take place at three levels within the organization. First, the level of corporate governance; which is mainly concerned with the individuals, departments and/or boards dealing with sustainability issues within the firm. The second level determines the areas that are addressed in the companys strategy i.e. employees, customers, environment, etc. At last, the third level contains the specific tools and initiatives launched by each firm to implement its strategy in each area. The analysis shall be carried out by conducting a comparison between five major firms in the European market that are considered the most dominating ones: Telecom Italia, Telefònica, Vodafone, Deutsche Telekom and France Telecom. The impact of these firms on the industry is measured in terms of the respective market capitalization and market share in Europe. The fact that these companies are international players, cannot be ignored, but as their core business remains in their respective home countries (e.g. Telecom Italia generates 80 percent of their revenues in Italy) , the focus shall be on the domestic market operations., [PU: Grin-Verlag, München]

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Sustainability in the telecommunications industry - Luetjen, Eike;Maatwk, Fatima
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Luetjen, Eike;Maatwk, Fatima:
Sustainability in the telecommunications industry - neues Buch

ISBN: 9783640817658

ID: 9783640817658

A comparative analysis between five major European firms, A comparative analysis between five major European firms, [KW: PDF ,WIRTSCHAFT,MANAGEMENT ,MANAGEMENT ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , MANAGEMENT ,SUSTAINABILITY EUROPEAN] <-> <-> PDF ,WIRTSCHAFT,MANAGEMENT ,MANAGEMENT ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , MANAGEMENT ,SUSTAINABILITY EUROPEAN

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Sustainability in the telecommunications industry - Eike Luetjen;  Fatima Maatwk
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Eike Luetjen; Fatima Maatwk:
Sustainability in the telecommunications industry - Erstausgabe

2011, ISBN: 9783640817658

ID: 22742585

A comparative analysis between five major European firms, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

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