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Semiotics and Shock Advertisement, How and with which semiotic means do advertisers create a shocking effect? - Corinna Colette Vellnagel
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2011, ISBN: 9783640836215

ID: 9200000011164756

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore 'support the free-market economy' (Reschke: 1998, p. 1); but there are ads whose ma..., Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore 'support the free-market economy' (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the 'Get unhooked' ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include 'messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)' (Chan et al.: 2007, p. 608). Researchers found out that adverts, which 'are incongruent with social norms attract attention and are more likely to be retained in memory' (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.Taal: Engels; Formaat: Adobe pdf met kopieerbeveiliging (DRM); Bestandsgrootte: 1.71 MB; Verschijningsdatum: februari 2011; ISBN13: 9783640836215; , Engelstalig | Ebook | 2011, Boeken, Grin Publishing

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
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Semiotics and Shock Advertisement - neues Buch

2011, ISBN: 9783640836215

ID: 9783640836215

How and with which semiotic means do advertisers create a shocking effect? Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement and there is advertisement: Most ads have the intention to make people aware. Semiotics and Shock Advertisement: Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement and there is advertisement: Most ads have the intention to make people aware. Ad Advert Federici Peirce Saussure Semiotics Shock WWF ads ethics image linguistic peta shockvertisement sign symbol typeface, GRIN Verlag

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Semiotics and Shock Advertisement:How and with which semiotic means do advertisers create a shocking effect? Corinna Colette Vellnagel Semiotics and Shock Advertisement:How and with which semiotic means do advertisers create a shocking effect? Corinna Colette Vellnagel eBooks > Wirtschaft, GRIN Publishing

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Semiotics and Shock Advertisement: How and with which semiotic means do advertisers create a shocking effect? - Corinna Colette Vellnagel
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Semiotics and Shock Advertisement: How and with which semiotic means do advertisers create a shocking effect? Semiotics-and-Shock-Advertisement~~Corinna-Colette-Vellnagel Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Publishing

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