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User Perception of Targeted Ads in Online Social Networks - Timo Beck
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Timo Beck:
User Perception of Targeted Ads in Online Social Networks - neues Buch

ISBN: 9783640836901

ID: 9783640836901

A Theoretical and Empirical Investigation Using the Example of Facebook Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world`s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. User Perception of Targeted Ads in Online Social Networks: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world`s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. web 2.0 social media social media marketing online marketing online advertising facebook facebook marketing Thema Facebook, GRIN Verlag

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User Perception Of Targeted Ads In Online Social Networks - Timo Beck
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Timo Beck:
User Perception Of Targeted Ads In Online Social Networks - neues Buch

ISBN: 9783640836901

ID: 9783640836901

A Theoretical and Empirical Investigation Using the Example of Facebook Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world`s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. User Perception Of Targeted Ads In Online Social Networks: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world`s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. Business & Economics / Marketing / General, GRIN Verlag

Neues Buch Rheinberg-Buch.de
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User Perception of Targeted Ads in Online Social Networks
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User Perception of Targeted Ads in Online Social Networks - neues Buch

2011, ISBN: 9783640836901

ID: 2955c52ae6af393f72ff8dea60e5e8fd

2011, 111 Seiten, Englisch Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the worlds largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. eBooks / Englische eBooks / Economy, GRIN Verlag GmbH

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Nr. 41027765 Versandkosten:Versandkosten : 0.00 EUR, sofort lieferbar, Lieferung nach DE. (EUR 0.00)
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User Perception of Targeted Ads in Online Social Networks - Beck, Timo
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Beck, Timo:
User Perception of Targeted Ads in Online Social Networks - neues Buch

ISBN: 9783640836901

ID: 9783640836901

A Theoretical and Empirical Investigation Using the Example of Facebook. 1. Auflage, A Theoretical and Empirical Investigation Using the Example of Facebook. 1. Auflage, [KW: PDF ,WIRTSCHAFT,WERBUNG MARKETING ,BUSINESS ECONOMICS , MARKETING , GENERAL ,MARKETING , VERKAUF ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , WERBUNG MARKETING ,WEB 2 0 SOCIAL MEDIA SOCIAL MEDIA MARKETING ONLINE MARKETING ONLINE ADVERTISING] <-> <-> PDF ,WIRTSCHAFT,WERBUNG MARKETING ,BUSINESS ECONOMICS , MARKETING , GENERAL ,MARKETING , VERKAUF ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , WERBUNG MARKETING ,WEB 2 0 SOCIAL MEDIA SOCIAL MEDIA MARKETING ONLINE MARKETING ONLINE ADVERTISING

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