ISBN: 9783642068584

[ED: Softcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the c… Mehr…

[ED: Softcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences. xviii, 188 S. XVIII, 188 p. 235 mm Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<

2014, ISBN: 9783642068584

gewerbliches Angebot, [SC: 0.00], Neuware, [PU: Springer Berlin Heidelberg, Springer], 235x155x12 mm, 208, [GW: 324g], [ED: Taschenbuch], DE, Neuware - At Motorola they have firsthand kno… Mehr…

gewerbliches Angebot, [SC: 0.00], Neuware, [PU: Springer Berlin Heidelberg, Springer], 235x155x12 mm, 208, [GW: 324g], [ED: Taschenbuch], DE, Neuware - At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences., Banküberweisung, PayPal, Internationaler Versand<

ISBN: 9783642068584

Paperback, [PU: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG], This book describes the strategies and processes of a multi-national US corporation applied in entering emerging mark… Mehr…

Paperback, [PU: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG], This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value., Market Research<

2010, ISBN: 9783642068584

Springer, Taschenbuch, Auflage: Softcover reprint of hardcover 2nd ed. 2006, 208 Seiten, Publiziert: 2010-10-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: biography, 1 kg, Recht, Kat… Mehr…

Springer, Taschenbuch, Auflage: Softcover reprint of hardcover 2nd ed. 2006, 208 Seiten, Publiziert: 2010-10-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: biography, 1 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, Business & Karriere, Internationales Management, Wirtschaft international, Wirtschaftslehre, Börse & Geld, Springer, 2010<

2006, ISBN: 3642068588

Gebundene Ausgabe

Entering Emerging Markets ab 79.99 € als Taschenbuch: Motorola's Blueprint for Going Global. Softcover reprint of hardcover 2nd ed. 2006. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaft… Mehr…

Entering Emerging Markets ab 79.99 € als Taschenbuch: Motorola's Blueprint for Going Global. Softcover reprint of hardcover 2nd ed. 2006. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, Springer Berlin Heidelberg<