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Electronic Business and Marketing: New Trends on its Process and Applications (Studies in Computational Intelligence) - Tokuro Matsuo, Ricardo Colomo-Palacios
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Tokuro Matsuo, Ricardo Colomo-Palacios:
Electronic Business and Marketing: New Trends on its Process and Applications (Studies in Computational Intelligence) - Taschenbuch

2015, ISBN: 3642428274

Paperback, [EAN: 9783642428272], Springer, Springer, Book, [PU: Springer], 2015-05-22, Springer, Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.<, 2648, Information Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 280291, Intelligence & Semantics, 3887, AI & Machine Learning, 3508, Computer Science, 5, Computers & Technology, 1000, Subjects, 283155, Books, 468220, Business & Finance, 491564, Accounting, 684243011, Banking, 491578, Business Communication, 684244011, Business Development, 491580, Business Ethics, 491506, Business Law, 491584, Economics, 684245011, Entrepreneurship, 491594, Finance, 491602, Human Resources, 684246011, International Business, 684247011, Investments & Securities, 684248011, Management, 491624, Marketing, 684249011, Real Estate, 684250011, Sales, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491300, Artificial Intelligence, 468204, Computer Science, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Electronic Business and Marketing - Ricardo Colomo-Palacios
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Ricardo Colomo-Palacios:
Electronic Business and Marketing - Taschenbuch

2015, ISBN: 3642428274

ID: 16542747543

[EAN: 9783642428272], Neubuch, [PU: Springer Mai 2015], This item is printed on demand - Print on Demand Neuware - Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. 'Electronic Business and Marketing' includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students. 188 pp. Englisch

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Electronic Business and Marketing | Matsuo / Colomo-Palacios - Buch - 2013 - Tokuro Matsuo, Ricardo Colomo-Palacios - Tokuro Matsuo, Ricardo Colomo-Palacios
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Tokuro Matsuo, Ricardo Colomo-Palacios:
Electronic Business and Marketing | Matsuo / Colomo-Palacios - Buch - 2013 - Tokuro Matsuo, Ricardo Colomo-Palacios - neues Buch

2013, ISBN: 9783642428272

ID: 15746812

Von Tokuro Matsuo, Ricardo Colomo-Palacios: Electronic business today is not only business transactions supported in information and communication technologies, it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting var...; Wirtschaft > Spezielle Betriebswirtschaft > E-Commerce, E-Business, E-Marketing, Springer

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Electronic Business and Marketing: New Trends on its Process and Applications - Tokuro Matsuo, Ricardo Colomo-Palacios
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Tokuro Matsuo, Ricardo Colomo-Palacios:
Electronic Business and Marketing: New Trends on its Process and Applications - Taschenbuch

2015, ISBN: 3642428274

Paperback, [EAN: 9783642428272], Springer, Springer, Book, [PU: Springer], 2015-05-22, Springer, 935722, MIS, 935664, Industries & Professions, 935522, Business & Investing, 927726, Subjects, 916520, Books, 940186, Manager's Guides to Computing, 940158, History & Culture, 939082, Computers & Technology, 927726, Subjects, 916520, Books, 939828, Computer Mathematics, 939804, Artificial Intelligence, 939766, Computer Science, 939082, Computers & Technology, 927726, Subjects, 916520, Books, 939816, Robotics, 939804, Artificial Intelligence, 939766, Computer Science, 939082, Computers & Technology, 927726, Subjects, 916520, Books, 952326, Information Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 387230011, Robotics, 387223011, Mechanical, 387057011, Engineering, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Electronic Business and Marketing - Tokuro Matsuo; Ricardo Colomo-Palacios
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Tokuro Matsuo; Ricardo Colomo-Palacios:
Electronic Business and Marketing - Taschenbuch

ISBN: 9783642428272

ID: 9783642428272

Engineering; Computational Intelligence; Artificial Intelligence (incl. Robotics); IT in Business Computational Intelligence, Computer-based Business and Marketing, Electronic Business and Marketing Books Book (Paperback Initiative), Springer Science+Business Media

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