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The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors - Mayer Taylor
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Mayer Taylor:

The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors - neues Buch

2008, ISBN: 9783656588177

ID: 9783656588177

This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm`s internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors` unsuccessful strategy. The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm`s internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors` unsuccessful strategy. BUSINESS & ECONOMICS / Distribution, GRIN Verlag

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The Success of Tesco?s International Expansion in South Korean Market. Examination and Analysis of Key Factors - Taylor, Mayer
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Taylor, Mayer:

The Success of Tesco?s International Expansion in South Korean Market. Examination and Analysis of Key Factors - neues Buch

2014, ISBN: 3656588171

ID: 9783656588177

In englischer Sprache. Verlag: GRIN Verlag, PC-PDF, 30 Seiten, 1., Auflage, [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:GRIN Verlag]

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The Success of Tesco's International Expansion in South Korean Market. Examination and Analysis of Key Factors - Mayer Taylor
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Mayer Taylor:
The Success of Tesco's International Expansion in South Korean Market. Examination and Analysis of Key Factors - Erstausgabe

2014

ISBN: 9783656588177

ID: 29151963

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

Neues Buch Lehmanns.de
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The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors
Autor:

Mayer Taylor

Titel:

The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors

ISBN-Nummer:

9783656588177

Detailangaben zum Buch - The Success of Tesco`s International Expansion in South Korean Market. Examination and Analysis of Key Factors


EAN (ISBN-13): 9783656588177
ISBN (ISBN-10): 3656588171
Erscheinungsjahr: 2008
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 13.11.2014 12:19:10
Buch zuletzt gefunden am 06.06.2016 22:48:23
ISBN/EAN: 9783656588177

ISBN - alternative Schreibweisen:
3-656-58817-1, 978-3-656-58817-7

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