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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Hendrik Lemke
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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Taschenbuch

2013, ISBN: 9783656600862

Paperback, [PU: GRIN Publishing], Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, European University Viadrin… Mehr…

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Hendrik Lemke:

Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in Poland - Taschenbuch

2013, ISBN: 9783656600862

Paperback, [PU: GRIN Publishing], Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, European University Viadrin… Mehr…

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Lemke, H:
Analysis of a strategic market expansion of a glob - Taschenbuch

2014

ISBN: 9783656600862

Erscheinungsdatum: 04.03.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Analysis of a strategic market expansion of a globally operating service provider using the ex… Mehr…

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Hendrik Lemke:
Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Taschenbuch

ISBN: 3656600864

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ISBN: 3656600864

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Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in P
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9783656600862


Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: The bachelor thesis at hand deals with the performance analysis of a globally operating service provider after a completed market expansion in an international context. This subject is elucidated by reference to the example of DB Schenker Rail's entry into the Polish rail freight market through the acquisition of PCC Rail. First, the Polish rail freight market is analyzed from an industry perspective based on Michael Porter's Five Forces model to identify the forces acting upon a company and the estimated profitability of the respective industry. Subsequently, a statement on whether the results of the overall industry are in alignment with the example DB Schenker Rail is made. The term profitability is operationalized through the introduction of the profit margin and the respective profit margins are checked against each other. By means of this result, and the inclusion of other quantitative and qualitative performance measures, a conclusive statement is made on whether DB Schenker Rail's market entry in Poland can be considered a success.

Detailangaben zum Buch - Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in P


EAN (ISBN-13): 9783656600862
ISBN (ISBN-10): 3656600864
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2013
Herausgeber: GRIN Verlag GmbH

Buch in der Datenbank seit 2014-10-10T09:07:35+02:00 (Berlin)
Detailseite zuletzt geändert am 2021-12-02T15:38:49+01:00 (Berlin)
ISBN/EAN: 9783656600862

ISBN - alternative Schreibweisen:
3-656-60086-4, 978-3-656-60086-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: lemke
Titel des Buches: pcc, expansion through acquisition, schenker

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