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Creating a competitive advantage for small nations through branding - Tom Warden
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Tom Warden:

Creating a competitive advantage for small nations through branding - Taschenbuch

2014, ISBN: 3656654786

[EAN: 9783656654780], Nieuw boek, [SC: 10.12], [PU: GRIN Verlag Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2011 in the s… Mehr…

NEW BOOK. Versandkosten: EUR 10.12 BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Beoordeling: 5 (van 5)]
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Tom Warden:

Creating a competitive advantage for small nations through branding - Taschenbuch

2014, ISBN: 3656654786

[EAN: 9783656654780], Neubuch, [PU: GRIN Verlag Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2011 in the subject Business … Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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Creating a competitive advantage for small nations through branding - Tom Warden
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Tom Warden:
Creating a competitive advantage for small nations through branding - Taschenbuch

2014

ISBN: 3656654786

[EAN: 9783656654780], Nieuw boek, [SC: 14.08], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Business economics… Mehr…

NEW BOOK. Versandkosten: EUR 14.08 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Beoordeling: 5 (van 5)]
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Creating a competitive advantage for small nations through branding - Tom Warden
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Tom Warden:
Creating a competitive advantage for small nations through branding - Taschenbuch

2014, ISBN: 3656654786

[EAN: 9783656654780], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Business economics - Ma… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Creating a competitive advantage for small nations through branding - Tom Warden
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Tom Warden:
Creating a competitive advantage for small nations through branding - Taschenbuch

2014, ISBN: 3656654786

[EAN: 9783656654780], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware -Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communi… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]

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Creating a competitive advantage for small nations through branding

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Auckland, language: English, abstract: This study addresses the research question; to what extent can nation branding create a competitive advantage for small nations? The concept of nation branding had its origins in the post-Cold War realities of a global neo-liberal economy, occurring as a spin-off from commercial brand management practices. For a small nation, the pressures of risk entailed in foreign exchange and trade transactions, cultural and political vulnerabilities are beyond the capacity of many to control, therefore nation branding which is promoted as giving a competitive advantage to nations, is an attractive consideration. This study examines and discusses the practice and study of nation branding and the possibility of imposing strategic management framework upon what had been largely a marketing-communications led concept. From the literature the characteristics of ineffective nation branding and the ethical considerations entailed in addressing a nation as a 'product' are reviewed. Implications for the stakeholders - the citizens and residents of a nation, and policymakers seeking a competitive advantage for their small nation are also reviewed. Cases of intentional small nation branding in Eastern Europe and New Zealand are compared to a case on Finland, where competitive advantage was achieved, but not through deliberate branding processes. The study proposes that reputational capital, based on realistic propositions, rather than imagery be used as a measure for development of any small nation brand. This would be created through establishing large-scale industry clusters, facilitated by social media as a networking tool for firms within the cluster. These clusters would therefore interact with the public and private sectors as well as society at large and form the units of...

Detailangaben zum Buch - Creating a competitive advantage for small nations through branding


EAN (ISBN-13): 9783656654780
ISBN (ISBN-10): 3656654786
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 2014-06-12T19:43:10+02:00 (Berlin)
Detailseite zuletzt geändert am 2023-07-20T20:13:19+02:00 (Berlin)
ISBN/EAN: 9783656654780

ISBN - alternative Schreibweisen:
3-656-65478-6, 978-3-656-65478-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: tom
Titel des Buches: the competitive advantage nations, branding, small nations


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