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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores
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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores - Taschenbuch

2014, ISBN: 9783658045722

[ED: Taschenbuch / Paperback], [PU: Gabler Springer Fachmedien Wiesbaden Springer, Berlin], AUSFÜHRLICHERE BESCHREIBUNG: Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. INHALT: _Definition and Operationalization of Online Channel Integration.- Experimental Analysis of the Relationship between Online Integration and Customer Reactions.- Implications for Companies operating Online and Offline Distribution Channels.- Managerial Suggestions for the Implementation of an Integrated Channel System., [SC: 0.00], Neuware, gewerbliches Angebot, H: 210mm, B: 148mm, T: 17mm, [GW: 404g]

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Online Channel Integration | Binder - Buch - 1. Aufl. 2014 - Jochen Binder - Jochen Binder
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2014, ISBN: 9783658045722

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Von Jochen Binder: Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.; Wirtschaft > Spezielle Betriebswirtschaft > Kundenorientiertes Management, Springer Gabler

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Online Channel Integration - Jochen Binder
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Online Channel Integration - Taschenbuch

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[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores., [SC: 0.00], Neuware, gewerbliches Angebot, 211x168x17 mm, [GW: 403g]

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Online Channel Integration - Jochen Binder
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Online Channel Integration - neues Buch

ISBN: 9783658045722

ID: e94ee4ca5dda57437ee95f7614c8a6d9

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Management

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Online Channel Integration
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Online Channel Integration - neues Buch

ISBN: 9783658045722

ID: e94ee4ca5dda57437ee95f7614c8a6d9

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Management

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Details zum Buch
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores
Autor:

Binder, Jochen

Titel:

Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores

ISBN-Nummer:

Detailangaben zum Buch - Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores


EAN (ISBN-13): 9783658045722
ISBN (ISBN-10): 3658045728
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2014
Herausgeber: Springer Fachmedien Wiesbaden GmbH

Buch in der Datenbank seit 03.08.2014 17:43:52
Buch zuletzt gefunden am 20.06.2017 17:35:38
ISBN/EAN: 9783658045722

ISBN - alternative Schreibweisen:
3-658-04572-8, 978-3-658-04572-2


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