Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Mehr…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Books > Business and Management eBook, Springer Shop<
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new in stock. Versandkosten:zzgl. Versandkosten. Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Mehr…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores., Springer Gabler<
Springer.com
Nr. 978-3-658-04573-9. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00) Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Mehr…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Books > Business and Management eBook, Springer Shop<
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Mehr…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores., Springer Gabler<
Nr. 978-3-658-04573-9. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
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Buch in der Datenbank seit 2014-11-01T14:02:21+01:00 (Berlin) Detailseite zuletzt geändert am 2024-02-04T05:27:02+01:00 (Berlin) ISBN/EAN: 9783658045739
ISBN - alternative Schreibweisen: 3-658-04573-6, 978-3-658-04573-9 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: binder Titel des Buches: integration
Daten vom Verlag:
Autor/in: Jochen Binder Titel: Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH 281 Seiten Erscheinungsjahr: 2013-12-13 Wiesbaden; DE Gedruckt / Hergestellt in Deutschland. Sprache: Englisch 53,49 € (DE) 55,00 € (AT) 59,00 CHF (CH) Available XX, 281 p. 42 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Channel integration; Marketing; Sales; E-Commerce; Multichannel Management; C; Business and Management, general; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Business and Management; Marketing und Vertrieb; Marktforschung; BC
Definition and Operationalization of Online Channel Integration.- Experimental Analysis of the Relationship between Online Integration and Customer Reactions.- Implications for Companies operating Online and Offline Distribution Channels.- Managerial Suggestions for the Implementation of an Integrated Channel System.
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