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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Olga Louisa Kastner
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Olga Louisa Kastner:
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Taschenbuch

2013, ISBN: 3658045752

[SR: 1328074], Paperback, [EAN: 9783658045753], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], 2013-12-31, Springer Gabler, Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Olga Louisa Kastner
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Olga Louisa Kastner:
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Taschenbuch

2013, ISBN: 3658045752

[SR: 1328074], Paperback, [EAN: 9783658045753], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], 2013-12-31, Springer Gabler, Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Olga Louisa Kastner
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Olga Louisa Kastner:
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Taschenbuch

2013, ISBN: 3658045752

[SR: 533152], Taschenbuch, [EAN: 9783658045753], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], 2013-12-31, Springer Gabler, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - Olga Louisa Kastner
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Olga Louisa Kastner:
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - Taschenbuch

ISBN: 9783658045753

ID: 9783658045753-N

When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts When-Luxury-Meets-Art~~Olga-Louisa-Kastner Business>Marketing Strategies>Marketing Strategies Paperback, Springer Fachmedien Wiesbaden

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When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts (BestMasters) - Olga Louisa Kastner
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Olga Louisa Kastner:
When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts (BestMasters) - Taschenbuch

2013, ISBN: 3658045752

ID: 19186248097

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When Luxury Meets Art

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Detailangaben zum Buch - When Luxury Meets Art


EAN (ISBN-13): 9783658045753
ISBN (ISBN-10): 3658045752
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2013
Herausgeber: Springer Fachmedien Wiesbaden

Buch in der Datenbank seit 11.03.2014 21:13:41
Buch zuletzt gefunden am 20.06.2017 11:14:06
ISBN/EAN: 9783658045753

ISBN - alternative Schreibweisen:
3-658-04575-2, 978-3-658-04575-3


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